Marketing Automation Specialist

AS White Global; Taguig; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Great Place to Work certified

Company trips

Culture Champs

Year-end parties

Leadership awards

Medical care

Paid leave

LinkedIn Learning

Flexible work setup

Job summary

AS White Global is seeking a skilled Digital Marketing & Automation Specialist to drive targeted campaigns and build automation workflows. You will manage digital channels, create engaging content, and optimize CRM-driven marketing efforts across the APAC region from Manila with a hybrid onsite setup.

The role requires a bachelor’s degree in Marketing or related field and at least 3 years in digital marketing, marketing automation, or related roles.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising or related field.
• At least 3 years’ experience in digital marketing, marketing automation, or related role.
• Hands-on experience managing digital campaigns, email marketing, and CRM-based marketing initiatives.
• Strong understanding of marketing fundamentals including audience targeting and segmentation.
• Experience with Microsoft tools such as Power Automate, SharePoint, or Dynamics 365 preferred.
• Proficiency in content creation and design tools like Canva.

Responsibilities

• Develop and execute digital marketing campaigns, including client re-engagement and lead generation initiatives.
• Create and coordinate marketing content including campaign messaging, graphics, and materials.
• Manage and maintain digital channels such as website content and online profiles.
• Plan and implement marketing calendars aligned with objectives and priorities.
• Design and execute email marketing campaigns with audience segmentation and targeted communications.
• Support CRM-driven marketing efforts using client data to improve campaigns.
• Build and optimize workflow automations using Power Automate, SharePoint, or Dynamics 365.
• Streamline internal processes including document generation and client communications.
• Identify opportunities to improve efficiency through automation and AI tools.

Skills

Digital marketing

Marketing automation

Campaign management

Email marketing

CRM marketing

Audience targeting

Communication skills

Education

Bachelor’s degree

Tools

Power Automate

SharePoint

Dynamics 365

Canva

Job description

Drive digital campaigns and automation for a forward-thinking financial services firm transforming client engagement.

The Opportunity

Your expertise in digital marketing and automation will play a key role in enhancing client engagement, streamlining internal processes, and driving targeted campaigns. You’ll work across both creative and technical aspects of marketing through executing campaigns while building automation workflows that improve efficiency and scalability.

• Proudly Great Place to Work® certified
• Celebrate globally: Company trips (2025: Hong Kong, 2024: Thailand), Culture Champs, Year-end parties, leadership awards & more
• Grow with stability: 100+ in our 10-Year Club by 2025
• Dynamic talent network: 2,000+ across APAC and beyond
• Competitive compensation with annual reviews
• Comprehensive medical care for you and your family
• Generous paid leave because work-life balance matters
• Level up with LinkedIn Learning and tailored training
• Flexible work setup

“I’m glad I took that chance, as it became the start of a long and meaningful journey with the company.” - Team Leader, ASW Philippines.

What You’ll Do

• Develop and execute digital marketing campaigns, including client re-engagement and lead generation initiatives.
• Create and coordinate marketing content including campaign messaging, graphics, and basic marketing materials.
• Manage and maintain digital channels such as website content and online business profiles.
• Plan and implement marketing calendars aligned with business objectives and campaign priorities.
• Design and execute email marketing campaigns, including audience segmentation and targeted communications.
• Support CRM-driven marketing efforts, leveraging client data to improve campaign effectiveness.
• Build and optimize workflow automations using tools such as Microsoft Power Automate, SharePoint, or Dynamics 365.
• Streamline internal processes including document generation, client communications, and review pack preparation.
• Identify opportunities to enhance efficiency through automation, AI tools, and continuous process improvement.

Key Criteria

• Bachelor’s degree in Marketing, Communications, Advertising or any related field.
• At least 3 years’ experience in digital marketing, marketing automation, or a related role.
• Hands-on experience managing digital campaigns, email marketing, and CRM-based marketing initiatives.
• Strong understanding of marketing fundamentals including audience targeting, segmentation, and campaign execution.
• Experience working with Microsoft tools such as Power Automate, SharePoint, or Dynamics 365 is highly preferred.
• Proficiency in content creation and design tools such as Canva.
• Experience designing and implementing workflow automations or process improvements.
• Exposure to AI tools or automation platforms is advantageous.
• Strong problem-solving skills with a proactive and solutions-driven mindset.
• Excellent communication and organisational skills with the ability to balance creative and technical tasks.

Work setup:

• Manila (BGC, Taguig): Australian hours (6 am – 3 pm PHT) with a hybrid set up of 1 to 2 days onsite.