Digital Specialist

AS White Global Pty; Philippines; Hybrid; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Comprehensive medical care for you and

Generous paid leave

Flexible work setup

Training and development programmes

Job summary

AS White Global Pty is seeking a Digital Specialist to lead email marketing and automation, manage website content, digital catalogues and campaign reporting. You will coordinate national digital campaigns and support members with marketing platforms.

The role requires 4+ years in digital marketing within an ecommerce environment, with hands-on experience in email campaigns and lifecycle automations. The position offers flexible work setup and opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, E-Commerce or a related field.
• At least 4 years of digital marketing experience in an eCommerce environment, with strong hands-on experience in email marketing.
• Proven experience developing email campaigns and customer lifecycle automations, including welcome, abandoned cart, retention, upsell and cross-sell flows.
• Experience with Klaviyo, ActiveCampaign, HubSpot or Dotdigital, with Klaviyo experience particularly relevant.
• Hands-on experience with A/B testing, audience segmentation and campaign optimization, with the ability to interpret performance data and identify improvements.
• Strong understanding of how email marketing, eCommerce websites, remarketing and customer journeys work together to drive engagement and conversions.

Responsibilities

• Build and optimize email campaigns and automated customer journeys, including welcome, abandoned cart, retention, upsell and cross-sell flows.
• Design and deploy promotional emails, using A/B testing to improve copy, visuals, links and calls to action.
• Manage email segmentation, scheduling and deployment, including custom campaigns and marketing support for members.
• Coordinate digital campaigns across email, social media, digital catalogues and website promotions.
• Manage digital catalogues using platforms such as Flipsnack, including product mapping and website linking.
• Update eCommerce content, build landing pages and manage promotional banners, product listings and campaign content.
• Create email designs and digital assets using Canva or similar tools, maintaining brand consistency.
• Track campaign performance and prepare monthly reports to identify opportunities for improvement.
• Take ownership of daily digital activities and recommend improvements to campaigns, automations and eCommerce processes.

Skills

Email marketing

Automation

Campaign optimization

Strong writing

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

ActiveCampaign

HubSpot

Dotdigital

Shopify

BigCommerce

WordPress

Flipsnack

Canva

Job description

Bring national campaigns to life for a leading Australian office products network, driving digital engagement, eCommerce and customer growth.

The Opportunity

The Digital Specialist will focus on email marketing and automation, website content management, digital catalogues, campaign reporting and ongoing optimization. You'll also coordinate national digital campaigns, support local marketing activity, and help members make the most of marketing platforms and resources.

Why join us

• Proudly Great Place to Work® certified
• Celebrate globally: Company trips (2025: Hong Kong, 2024: Thailand), Culture Champs, Year-end parties, leadership awards & more
• Grow with stability: 100+ in our 10-Year Club by 2025
• Dynamic talent network: 2,000+ across APAC and beyond
• Competitive compensation with annual reviews
• Comprehensive medical care for you and your family
• Generous paid leave because work-life balance matters
• Level up with tailored training & development programmes
• Flexible work setup

Staff Testimonial

ASW is my second home and family. They have opened a lot of opportunities for me. - Underwriting Assistant, ASW Philippines.

What You'll Do

• Build and optimize email campaigns and automated customer journeys, including welcome, abandoned cart, retention, upsell and cross-sell flows.
• Design and deploy promotional emails, using A/B testing to improve copy, visuals, links and calls to action.
• Manage email segmentation, scheduling and deployment, including custom campaigns and marketing support for members.
• Coordinate digital campaigns across email, social media, digital catalogues and website promotions.
• Manage digital catalogues using platforms such as Flipsnack, including product mapping and website linking.
• Update eCommerce content, build landing pages and manage promotional banners, product listings and campaign content.
• Create email designs and digital assets using Canva or similar tools, maintaining brand consistency.
• Track campaign performance and prepare monthly reports to identify opportunities for improvement.
• Take ownership of daily digital activities and recommend improvements to campaigns, automations and eCommerce processes.

Key Criteria

• Bachelor's degree in Marketing, Digital Marketing, E-Commerce or a related field.
• At least 4 years of digital marketing experience in an eCommerce environment, with strong hands‑on experience in email marketing.
• Proven experience developing email campaigns and customer lifecycle automations, including welcome, abandoned cart, retention, upsell and cross-sell flows.
• Experience with Klaviyo, ActiveCampaign, HubSpot or Dotdigital, with Klaviyo experience particularly relevant.
• Hands‑on experience with A/B testing, audience segmentation and campaign optimization, with the ability to interpret performance data and identify improvements.
• Strong understanding of how email marketing, eCommerce websites, remarketing and customer journeys work together to drive engagement and conversions.
• Experience managing eCommerce websites and building landing pages using Shopify, BigCommerce, WordPress or similar platforms. Commerce Vision and Flipsnack experience are advantageous.
• Experience creating email designs and digital assets using Canva or similar tools, with strong basic copywriting skills and an understanding of effective email layouts, promotional messaging, links and calls to action.
• Strong written English, attention to detail, communication and organizational skills, with the initiative to work independently, manage competing priorities and recommend process improvements.

Work setup:

• Manila (BGC, Taguig): Australian business hours (6am to 3pm Manila time) with a full onsite setup during probationary period of 6 months and transition to hybrid set up of 3 days onsite in our BGC office and 2 days Work-From-Home.