Digital Marketing Manager

PeoplePartners BPO Inc.; Quezon City; On-site; PHP 900,000 - 1,400,000; Full time

Benefits offered by this job

Learning & development

Career growth opportunities

Job summary

PeoplePartners BPO Inc. in Manila is seeking a Digital Marketing Manager to lead the online strategy and collaborate with the Sales and Marketing Director to drive growth across our Manila and Australian operations.

You will review and refine the marketing strategy, manage web assets, and work to attract high-quality traffic to multiple sites while increasing brand awareness and market share.

Qualifications

• Degree in Business, Marketing or PR.
• Minimum 5 years in Digital Marketing.
• Proven online strategy development for a mid-size business.
• Strong SEO, SEO trends and search algorithms knowledge.
• Excellent writing, communication and analytical skills.
• Multichannel digital marketing experience is a plus.
• Experience with web content management and applications.
• Excellent English written and verbal communication.

Responsibilities

• Review and own the marketing strategy including websites, social media, email marketing and lead generation opportunities.
• Define, manage and drive web assets to deliver the online strategy.
• Work with the Director to ensure high quality traffic to multiple websites.
• Increase awareness and market share for the brand and business.
• Formulate and implement marketing and communication plans and media strategy.
• Ensure sales teams are provided with leads through campaigns and provide customer-centric solutions.

Skills

SEO

SEM

Social media

Content marketing

Analytics

Copywriting

Team leadership

Education

Bachelor in Business/Marketing/PR

Tools

Google Analytics

SEO Tools

CMS platforms

Email marketing

Job description

Carve your own path to success and take a key role in our Manila and Australian based Sales & Marketing Team.

As a Digital Marketing Manager, you will be working directly with the Sales and Marketing Director to analyse existing marketing strategy and to devise and implement an online strategy to provide growth opportunities.

Job Responsibilities

• Review and take ownership of the marketing strategy including web sites, social media, email marketing and lead generation opportunities
• Define, manage and drive web assets to ensure the delivery of the online strategy
• Work with the Director to ensure that high quality traffic is being attracted to our multiple web sites
• Increases awareness and market share for the brand and overall business
• Formulate and implement marketing and communication action plans and media strategy to achieve optimum exposure and achieve defined business objectives
• Ensure sales departments are provided full complements of leads through various lead generation activities and provide customer centric solutions

Requirements

• Graduate of either Business, Marketing or PR related field
• Minimum 5 years of work experience in Digital Marketing
• Demonstrated experience in devising and implementing an online strategy for a medium sized business and implementation of best practices for SEO, SMM and digital marketing campaigns
• Proven record and thorough knowledge of SEO, SEO latest trends and search engine algorithms
• Excellent creative copy writing, communication and analytical skills
• Multichannel digital marketing experience will be highly regarded
• Experience with web content management and applications
• Previous experience in an office environment is essential
• Must have excellent English communication skills, both written and verbal
• Strong strategic understanding of the online business environment, and how websites and other assets should be used to drive and support business
• Thorough knowledge and understanding of the digital marketing environment and web and database infrastructure
• Thorough knowledge of and understanding of targeting tools, consumer segments and analytics tools, including: Ad-serving and tracking, SEM tracking and campaign management, Site Analytics, Email Marketing platform as well as social media monitoring and tracking tools
• Google Advertising Professional certification is an advantage
• Must be confident and willing to help build a Team to get the job done, but equally willing to ‘roll-up’ your sleeves and actively drive strategy execution -> write a blog, finalise a landing page, update PPC words, whatever it takes to generate outcomes!
• Excellent time management and organisational skills
• Ability to design and implement work flow strategies
• A mature approach to working independently and a personable attitude to working in a team environment
• A responsible attitude to life and work. The ability to take ownership of tasks received

Why Join Us?

PeoplePartners BPO Inc.is a progressive & innovative Australian company, where you will have the opportunity to thrive. Your mandate will be to produce results, where we’ll back your skills, expertise and experience to do so. You won’t just be a small cog in a machine – you will be driving the machine!

Learning and ongoing development is our commitment to you.

This is your opportunity to play a key role for a dynamic Australian service business and be involved with both our Australian & Manila operations. This unique, ever- changing role will see you directly impact business operations as you manage in-bound and outbound sales activities with existing clients, organize operational schedules and work hand-in-hand with our Australian operations team to deliver a high end service experience for our clients.

Job Title

Digital Marketing Manager

Location

Job Type

Full-time office-based, Monday to Friday – 6:30am to 3:30pm

Starting Salary based on competency

Leave Entitlements

Australian public holidays, 15 days' vacation leave, 10 days sick leave per year