Digital Marketing Specialist (HubSpot) - 1693336
People Work Smart Services Philippines Inc
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Benefits offered by this job
Job summary
People Work Smart Services Philippines Inc is seeking a Digital Marketing Specialist to plan, execute and optimize campaigns across e-commerce and content channels. You will manage Maropost Commerce Cloud, WordPress, HubSpot Marketing Hub, and analytics to drive online sales and lead generation.
You’ll lead marketing automation, A/B testing, content creation, and market research while coordinating with internal teams and our digital agency.
Qualifications
- 3+ years of hands-on digital marketing experience.
- Experience managing e-commerce platforms, preferably Maropost and WordPress.
- Strong HubSpot capabilities and lifecycle management.
- Proficiency in GA4 and reporting tools.
- Knowledge of Google/META Ads and SEO basics.
- Canva and Adobe Creative Suite proficiency for assets.
Responsibilities
- Plan, execute and optimize digital marketing campaigns across channels.
- Own e-commerce management, product listings and promotions.
- Develop lead generation strategies and nurture campaigns.
- Create and maintain marketing automation workflows in HubSpot.
- Analyze data, track KPIs and report insights to stakeholders.
- Collaborate with internal teams and external agencies.
Skills
Education
Tools
Job description
We’re entering our next stage of growth, strengthening our digital presence, and building a workplace culture that values data-driven thinking, creativity and continuous improvement.
We’re hiring a Digital Marketing Specialist to plan, execute and optimize digital marketing initiatives that drive brand awareness, lead generation, customer engagement and online sales. This role combines strategic digital marketing expertise with hands‑on management of e-commerce platforms, marketing automation, website optimization, analytics and content creation.
You’ll play a key role in increasing online sales and lead generation, driving qualified traffic to our websites and e-commerce platforms, improving brand visibility and customer retention, and supporting the launch and promotion of products, services and events.
You will work closely with internal teams and external partners, including our digital agency, to deliver high-performing campaigns across multiple digital channels and a seamless customer journey from awareness through to conversion.
As a Digital Marketing Specialist, you’ll support the business across e-commerce management, HubSpot and marketing automation, SEO and agency liaison, analytics and reporting, content creation and design, and market research.
- Maintain and optimize our e-commerce platforms, including Maropost Commerce Cloud (formerly Neto) and WordPress
- Manage product listings, categories, pricing, promotions and website content
- Ensure product information is accurate, engaging and SEO-friendly
- Monitor online sales performance and identify opportunities to improve conversion rates
- Work closely with sales and product teams to support online growth initiatives
- Manage and optimize our HubSpot platform, establishing best-practice workflows, lifecycle stages and reporting frameworks to support business growth
- Create and execute email marketing campaigns and automated workflows
- Maintain CRM data quality, audience segmentation and lead nurturing activities
- Develop lead generation strategies and monitor funnel performance
- Produce marketing and sales reports within HubSpot to track key performance metrics
- Plan, run and analyze A/B tests across EDMs to optimize open rates, click‑through rates and conversions
- Liaise with third-party suppliers, including our digital agency
- Implement SEO strategies to improve organic search rankings
- Conduct keyword research and optimize on-page content
- Create and publish SEO‑focused content, including blogs, newsletters, landing pages and resource materials
- Monitor website performance using Google Analytics (GA4) and other reporting tools
- Analyze customer behavior, traffic sources and conversion pathways
- Develop regular performance reports and provide actionable recommendations
- Track KPIs across campaigns, websites and e-commerce channels
- Create engaging digital content, including graphics, social media assets, EDMs, banners and promotional materials
- Design marketing collateral using Canva, and Adobe Creative Suite where applicable
- Ensure all content aligns with brand guidelines and messaging
- Collaborate with internal stakeholders to develop compelling, customer‑focused content
- Stay informed on digital marketing trends, emerging technologies and industry best practice
- Monitor competitor activity and recommend new opportunities for growth
- Identify opportunities to improve customer engagement and digital performance
- 3+ years’ experience in a Digital Marketing Specialist or similar role
- Experience managing e‑commerce platforms, preferably Maropost Commerce Cloud (Neto) and WordPress
- Strong hands‑on experience with HubSpot (Marketing Hub)
- Experience using Google Analytics 4 (GA4) and reporting tools
- Knowledge of digital advertising platforms, including Google Ads and Meta Ads
- Experience creating marketing assets using Canva; Adobe Creative Suite experience is a plus
- Strong analytical and problem‑solving abilities
- Strong copywriting and copy‑editing skills
- Good knowledge of SEO and implementing best practice
- Project management experience
- Experience using AI‑powered platforms such as ChatGPT, Microsoft Copilot, Gemini, Claude or similar tools to support marketing activities
- A qualification in Marketing, Digital Marketing, Communications or a related discipline is desirable
- Experience with marketing automation, CRM management and lead nurturing is desirable
- Willingness to work in Australian business hours
- Must be willing to work onsite in Angeles City, Pampanga
- Competitive salary and benefits
- A company that’s growing with stability, vision and momentum
- Fun, supportive and collaborative culture
- Great clients you’ll actually enjoy working with
- Clear focus on work‑life balance
- Real career growth opportunities as the business expands
- Get covered from Day 1 with HMO benefits for you and up to 2 dependents
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