Ecommerce Consumer Engagement Manager

Abbott Laboratories; Taguig; On-site; PHP 420,000 - 660,000; Full time

Job summary

Abbott Laboratories in Metro Manila (Taguig) is seeking a Digital Merchandiser/Manager to develop and manage optimized navigation, product categorization and site creative in collaboration with brand and marketing teams. You will handle new product uploads, category builds, and promotional activities.

You will build and execute the eMerchandising calendar, analyze data to understand shopping behaviours, and collaborate with stakeholders to improve engagement and on-page performance across local

Qualifications

• Bachelor's degree required.
• 3-5 years of relevant experience.
• Strong analytical and financial understanding.
• Ability to analyze data and derive insights.

Responsibilities

• Develop & manage optimized navigation, product categorization & site creative with brand/marketing teams.
• Conduct new product uploads, category builds, product detail maintenance, and promotional activities.
• Builds and execute on promotional eMerchandising calendar
• Analyzes data to understand customer shopping behaviours/trends, and identify digital customer engagement opportunities
• Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews
• Conceptualize category/brand campaign themes and develop ideas to promote awareness, traffic and demand online.
• Lead and monitor on-platform solutions, digital shelf metrics and campaign performance; provide insights and recommendations
• Optimize site shopability by managing category presentation and facet optimization
• Identify cross-sell and up-sell opportunities with Marketing and Key Accounts Manager
• Conduct competitive benchmarking to inform e-merchandising plans

Skills

Analytical thinking

Marketing strategy

Cross-functional collaboration

Problem solving

Education

Bachelor's degree

Job description

Main Responsibilities

• Develop & manage optimized navigation, product categorization & site creative in partnership with the brand and marketing teams.
• Conduct new product uploads, category builds, product detail maintenance, and promotional activities.
• Builds and execute on promotional eMerchandising calendar
• Analyzes data to understand customer shopping behaviours/trends, and identify digital customer engagement opportunities
• Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews

Major Accountabilities

• Conceptualize category/brand campaign themes, creative content and develop ideas on how to promote awareness, drive traffic and demand on our brands and products online.
• Lead and monitor on-platform solutions, digital shelf metrics and campaign performance and be able to identify insights, key learnings, solutions/recommendations on how to improve for future implementation.
• Optimize site shopability from the customer’s point of view by managing category presentation (slotting, sortability, etc.) and findability through facet and attribute optimization.
• Collaborates with Marketing and Key Accounts Manager to identify promotion, cross-sell, and up-sell opportunities to increase engagement and conversion Liaison with brand and agency on content toolkits, adaptation and deployment to local platforms
• Conduct competitive benchmarking to inform e-merchandising plans

Knowledge, Experience and Education:

• Education: Bachelor's degree
• Years of experience, both overall and any industry-specific experience needed: 3-5 years
• Strategic, creative and analytical thinker
• Strong commercial and financial understanding
• Ability to analyze data and problem solve