Ecommerce Engagement Lead: Digital Shelf & Promotions

Abbott; Taguig; On-site; PHP 420,000 - 600,000; Full time

Job summary

Abbott is seeking an experienced eMerchandising specialist to optimize navigation, category management and on-site creative in collaboration with brand and marketing teams. You will manage product uploads, promotions, and calendar-driven campaigns to drive traffic and engagement.

Responsibilities include data-driven analysis of shopping behavior, collaboration with internal/external partners on chat metrics, and strategic category campaigns to boost conversion across platforms.

Qualifications

• Bachelor's degree required; analytical and strategic thinker.
• Experience in eMerchandising, digital campaigns, and category management is preferred.
• Strong ability to analyze data, identify trends and convert insights into actions.

Responsibilities

• Develop & manage optimized navigation, product categorization & site creative with brand/marketing teams.
• Conduct new product uploads, category builds, product detail maintenance, and promotional activities.
• Builds and execute on promotional eMerchandising calendar.
• Analyzes data to understand customer shopping behaviours/trends and identify digital engagement opportunities.
• Collaborates with stakeholders to improve chat support metrics, ratings and reviews.
• Conceptualize category/brand campaign themes and promotional ideas to drive awareness, traffic and demand online.
• Lead and monitor on-platform solutions, digital shelf metrics and campaign performance; derive insights and recommendations.
• Optimize site shopability by managing category presentation and findability (facets/attributes).
• Collaborates with Marketing and Key Accounts to identify promotions, cross-sell and up-sell opportunities; liaise with brand/agency on content tools for local platforms.
• Conduct competitive benchmarking to inform e-merchandising plans.

Skills

Digital merchandising

Data analysis

Promotion planning

Cross-functional collaboration

Category management

Education

Bachelor's degree

Job description

Abbott is seeking an experienced eMerchandising specialist to optimize navigation, category management and on-site creative in collaboration with brand and marketing teams. You will manage product uploads, promotions, and calendar-driven campaigns to drive traffic and engagement.

Responsibilities include data-driven analysis of shopping behavior, collaboration with internal/external partners on chat metrics, and strategic category campaigns to boost conversion across platforms.