E-Commerce & Retail Marketing Manager

Private Advertiser; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Private Advertiser in the Philippines is seeking an experienced Marketing professional to drive e-commerce, retail, and B2B marketing initiatives across multiple channels. You will develop and execute integrated strategies to boost online sales, customer acquisition, and retention.

The role requires 4+ years in relevant marketing areas, a strong grasp of CRM, digital analytics, and campaign management, and the ability to work across multiple teams to achieve commercial goals.

Qualifications

• Bachelor's degree in Marketing or related
• 4+ years in e-commerce/retail marketing or omnichannel marketing
• Strong understanding of digital marketing, CRM, and customer journey management
• Experience managing integrated marketing campaigns
• Strong analytical and problem-solving skills
• Excellent communication and project management skills
• Ability to work independently and collaboratively across teams
• Results-driven with a commercial mindset

Responsibilities

• Develop and execute e-commerce marketing strategies to increase online sales
• Manage marketing initiatives across e-commerce platforms and marketplaces
• Optimize product listings, promotions, SEO, paid media, and digital campaigns
• Monitor website and e-commerce performance and identify opportunities for growth
• Develop campaigns to increase store traffic, sales, and customer engagement
• Plan and execute retail promotions and in-store campaigns
• Develop marketing initiatives for B2B portal
• Lead customer acquisition, onboarding, engagement, and retention initiatives
• Plan integrated marketing campaigns aligned with business objectives
• Monitor KPIs, CAC, conversion rates, and sales

Skills

E-commerce marketing

Digital marketing

CRM

Campaign management

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads

SEO tools

Job description

This role encompasses e-commerce, retail, and B2B marketing responsibilities, requiring the development and execution of integrated marketing strategies across multiple channels to drive sales, customer acquisition, and retention.

Key responsibilities

• Develop and execute e-commerce marketing strategies to increase online sales and conversion
• Manage marketing initiatives across e-commerce platforms and marketplaces
• Optimize product listings, promotions, SEO, paid media, and digital campaigns
• Monitor website and e-commerce performance and identify opportunities for growth
• Develop marketing campaigns to increase store traffic, sales, and customer engagement
• Plan and execute retail promotions, merchandising initiatives, and in-store campaigns
• Develop and execute marketing initiatives for the company's B2B portal
• Lead customer acquisition, onboarding, engagement, and retention initiatives
• Plan and execute integrated marketing campaigns aligned with business objectives
• Monitor marketing KPIs, campaign performance, customer acquisition costs, conversion rates, and sales

About you

• Bachelor's degree in Marketing, Business, Communications, or a related field
• At least 4 years of relevant experience in e-commerce, retail marketing, digital marketing, B2B marketing, performance marketing, or omnichannel marketing
• Strong understanding of digital marketing, e-commerce, CRM, customer journey management, and customer acquisition
• Experience managing integrated marketing campaigns
• Strong analytical and problem-solving skills
• Excellent communication and project management skills
• Ability to work independently and collaboratively across multiple teams
• Results-driven with a strong commercial and customer-focused mindset