Ecommerce Consumer Engagement Manager

Abbott; Taguig; On-site; PHP 420,000 - 600,000; Full time

Job summary

Abbott is seeking an experienced eMerchandising specialist to optimize navigation, category management and on-site creative in collaboration with brand and marketing teams. You will manage product uploads, promotions, and calendar-driven campaigns to drive traffic and engagement.

Responsibilities include data-driven analysis of shopping behavior, collaboration with internal/external partners on chat metrics, and strategic category campaigns to boost conversion across platforms.

Qualifications

• Bachelor's degree required; analytical and strategic thinker.
• Experience in eMerchandising, digital campaigns, and category management is preferred.
• Strong ability to analyze data, identify trends and convert insights into actions.

Responsibilities

• Develop & manage optimized navigation, product categorization & site creative with brand/marketing teams.
• Conduct new product uploads, category builds, product detail maintenance, and promotional activities.
• Builds and execute on promotional eMerchandising calendar.
• Analyzes data to understand customer shopping behaviours/trends and identify digital engagement opportunities.
• Collaborates with stakeholders to improve chat support metrics, ratings and reviews.
• Conceptualize category/brand campaign themes and promotional ideas to drive awareness, traffic and demand online.
• Lead and monitor on-platform solutions, digital shelf metrics and campaign performance; derive insights and recommendations.
• Optimize site shopability by managing category presentation and findability (facets/attributes).
• Collaborates with Marketing and Key Accounts to identify promotions, cross-sell and up-sell opportunities; liaise with brand/agency on content tools for local platforms.
• Conduct competitive benchmarking to inform e-merchandising plans.

Skills

Digital merchandising

Data analysis

Promotion planning

Cross-functional collaboration

Category management

Education

Bachelor's degree

Job description

JOB DESCRIPTION:

Main Responsibilities

• Develop & manage optimized navigation, product categorization & site creative in partnership with the brand and marketing teams.

• Conduct new product uploads, category builds, product detail maintenance, and promotional activities.

• Builds and execute on promotional eMerchandising calendar

• Analyzes data to understand customer shopping behaviours/trends, and identify digital customer engagement opportunities

• Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews

Major Accountabilities

• Conceptualize category/brand campaign themes, creative content and develop ideas on how to promote awareness, drive traffic and demand on our brands and products online.

• Lead and monitor on-platform solutions, digital shelf metrics and campaign performance and be able to identify insights, key learnings, solutions/recommendations on how to improve for future implementation.

• Optimize site shopability from the customer’s point of view by managing category presentation (slotting, sortability, etc.) and findability through facet and attribute optimization.

• Collaborates with Marketing and Key Accounts Manager to identify promotion, cross-sell, and up-sell opportunities to increase engagement and conversion Liaison with brand and agency on content toolkits, adaptation and deployment to local platforms

• Conduct competitive benchmarking to inform e-merchandising plans

_ Knowledge, Experience and Education _ :

• Education: Bachelor’s degree

• Years of experience, both overall and any industry-specific experience needed: 3-5 years

• Strategic, creative and analytical thinker

• Strong commercial and financial understanding

• Ability to analyze data and problem solve

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ANI International Nutrition

LOCATION:

Philippines > Taguig City : Venice Corporate Center

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 50 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)