E-commerce Multidivision Lead

Asticom Technology Inc; Mandaluyong; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Asticom Technology Inc. seeks a seasoned digital strategy professional to spearhead e-commerce and affiliate initiatives across brand portfolios. You will lead a cross-functional team, optimize performance, and drive online sales growth through data-driven decisions.

The role requires strong analytics, affiliate network management, and excellent stakeholder engagement to align marketing and commercial objectives across channels.

Qualifications

• Experience in developing and executing e-commerce strategies across multiple brand portfolios.
• Hands-on experience building and managing affiliate networks and using attribution models.
• Strong ability to analyze performance metrics and translate into actionable campaigns.
• Excellent communication and relationship-building to align internal teams and external partners.
• Understanding of modern digital marketing channels, CRM integration, and omnichannel approaches.

Responsibilities

• Strategize & Accelerate: Design and launch a multi-divisional e-commerce and affiliate strategy aligned with brand targets and market trends.
• Lead Affiliate Excellence: Recruit, onboard, manage, and optimize a high-performing affiliate network and partnerships to boost conversions.
• Cross-Functional Collaboration & Influence: Serve as the main liaison between Brand Managers, Commercial teams, Digital/Marketing groups, and the CDMO to ensure consistent brand voice and campaign execution.
• Analyze, Report & Optimize: Monitor KPIs (ROAS, CAC, traffic, conversions) and use data analytics to optimize campaigns for profitability.

Skills

E-commerce strategy

Affiliate & social commerce

Data analytics

Stakeholder management

Digital marketing

CRM integration / omnichannel

Job description

Key Responsibilities

• Strategize & Accelerate

  • Design, launch, and execute a comprehensive multidivisional e-commerce and affiliate strategy aligned with overall brand targets.

  • Identify market trends and growth levers to accelerate online sales volume and expand digital market share across selective brand portfolios.

• Lead Affiliate Excellence

  • Recruit, onboard, manage, and optimize a high-performing affiliate network (creators, publishers, platforms, and key opinion leaders).

  • Build long-term relationships with strategic partners to enhance brand positioning, boost engagement, and drive higher online conversions.

• Cross-Functional Collaboration & Influence

  • Serve as the main point of contact between Brand Managers, Commercial teams, Digital/Marketing groups, and the Chief Digital & Marketing Officer (CDMO).

  • Ensure consistent brand voice, promotional alignment, and campaign execution across all digital touchpoints and sales channels.

• Analyze, Report & Optimize

  • Monitor and report on key performance indicators (KPIs) including Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), traffic, and conversion rates.

  • Utilize data analytics to derive actionable insights, conduct A/B testing, and continuously optimize campaigns for maximum profitability.

Qualifications & Requirements

• Experience: 3–5 years of progressive experience in e-commerce strategy, digital marketing, or affiliate marketing (experience in beauty, luxury, or FMCG sectors is a plus).

• E-Commerce Strategy: Proven track record of planning and implementing digital commerce initiatives that directly yield top-line business growth.

• Affiliate & Social Commerce Expertise: Hands-on experience in building and managing affiliate networks, tracking tech/attribution models, and leveraging social commerce tools (e.g., livestreaming, creator affiliate networks).

• Data Analytics & Performance: High proficiency in analyzing complex performance metrics and translating raw data into business solutions and campaign optimizations.

• Stakeholder Management: Exceptional communication, negotiation, and relationship-building skills to manage cross-functional internal teams, senior executives, and external partners.

• Digital Acumen: Deep understanding of the modern digital landscape, including CRM integration, performance media channels, and omnichannel integrati