E-Commerce Manager

Innovative Agro Industry; Makati; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

Innovative Agro Industry is seeking a hands-on Head of E-commerce to lead the launch and scale of our online grocery platform. You will own the end-to-end online channel—from platform selection and website setup to payment, delivery, and customer experience.

The ideal candidate has 5+ years in e-commerce or omni-channel, with a track record of growing revenue and profitability in FMCG or fresh food categories. Strong leadership and cross-functional collaboration are essential for success.

Qualifications

• 5+ years in e-commerce, digital commerce, online retail, or OMNI channel sales.
• Proven experience building or scaling an e-commerce business or sales channel.
• Strong ownership of revenue and profitability.

Responsibilities

• Develop and execute the overall e-commerce strategy from launch to scale.
• Build the online sales channel from scratch with platform and delivery integration.
• Own channel performance including revenue, margins, and customer acquisition.
• Coordinate with Operations, Logistics, Finance, Marketing, and Farm teams.
• Design end-to-end customer journey from order to after-sales support.

Skills

e-commerce strategy

P&L ownership

performance marketing

cross-functional leadership

data analytics

Tools

Shopify

CRM tools

Job description

Overview

Responsible for designing the e-commerce strategy, setting up the required platforms and processes, driving customer acquisition and sales growth, and building a scalable online business for our fresh vegetables and fruits.

This is a hands-on leadership role for someone who has experience launching and growing e-commerce operations, ideally in FMCG, fresh food, grocery, retail, or a similar consumer category.

Key Responsibilities

• Develop and execute the overall e-commerce strategy from launch to scale

• Build the online sales channel from scratch, including platform selection, website setup, payment systems, delivery integration, and customer experience

• Own the commercial performance of the channel, including revenue, margin, order volume, average basket size, repeat purchase rate, and customer acquisition

• Coordinate with Operations, Logistics, Finance, Marketing, and Farm teams to ensure reliable stock availability and fulfillment

• Design the end-to-end customer journey from order placement through payment, fulfillment, delivery, and after-sales support

• Establish last-mile delivery solutions and service level standards

• Manage inventory visibility and online stock availability

• Build customer acquisition and retention programs across digital channels

• Work with Marketing on performance marketing, CRM, social media, content, and campaign execution

• Identify and develop opportunities with marketplaces and third party online platforms

• Develop SOPs for order processing, fulfillment, customer service, refunds, cancellations, and delivery issues

• Build and manage the e-commerce team as the channel grows

• Monitor competitors, market trends, customer behavior, and pricing

Key Requirements

• 5+ years of relevant experience in e-commerce, digital commerce, online retail, or OMNI channel sales

• Proven experience building or significantly scaling an e-commerce business or sales channel

• Strong commercial background with clear ownership of revenue and profitability

• Experience in FMCG, grocery, fresh food, retail, consumer products, or similar industries is highly preferred

• Strong understanding of e-commerce platforms such as Shopify or similar

• Experience with online payment systems, delivery integrations, marketplaces, and CRM tools

• Strong understanding of performance marketing, customer acquisition, retention, and e-commerce analytics

• Experience managing P&l, pricing, promotions, margins, and channel economics

• Strong analytical and problem solving skills

• Ability to work cross functionally with operations, logistics, finance, and marketing teams

• Strong project management and execution capability

• Entrepreneurial mindset and strong communication and leadership skills

Preferred Background

• Experience with grocery delivery, fresh produce, food delivery, retail, FMCG, or D2C brands

• Experience launching an e-commerce operation in the Philippines

• Existing knowledge of Metro Manila delivery and logistics providers

• Experience working with Shopify, marketplaces, payment gateways, and third-party logistics providers