Ecommerce Manager

Private Advertiser; Makati; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

Private Advertiser in Makati City, Metro Manila, seeks an experienced Ecommerce Manager to lead growth across all digital channels. This strategic role focuses on developing and executing ecommerce strategies for a high-end brand, enhancing customer experience, increasing conversions, and driving revenue in the Philippine market.

You will collaborate with product, design, customer service, and logistics, manage budgets, and steer SEM/SEO, email, social, and display campaigns.

Qualifications

• 5+ years in ecommerce management, preferably for a beverage brand.
• Strong SEM/SEO expertise and best practices.
• Proficient with ecommerce platforms, GA, and marketing automation.
• Experience with CMS and HTML/CSS is advantageous.
• Ability to analyze data, derive insights, and drive strategy.

Responsibilities

• Develop and implement ecommerce strategies aligned with business objectives.
• Manage end-to-end ecommerce operations across digital channels.
• Analyze metrics and KPIs to identify opportunities and interventions.
• Oversee SEM and SEO to drive traffic and conversions.
• Manage digital marketing campaigns (email, social, display).
• Collaborate with product, design, CS, and logistics.
• Conduct competitive analysis and market research.
• Lead budget allocation and cost-effective marketing spend.
• Lead A/B testing to optimise funnel and performance.
• Prepare reports and recommendations for senior stakeholders.

Skills

SEM/SEO

Google Analytics

CRO

CMS

HTML/CSS

Data analysis

Project management

Communication

Job description

About the role

We are seeking an experienced Ecommerce Manager to join our Marketing team in Makati City, Metro Manila. In this strategic role, you will be responsible for driving the growth and optimisation of our ecommerce operations across all digital channels. You will play a pivotal role in developing and executing comprehensive ecommerce strategies for our high-end brand that enhance customer experience, increase conversion rates, and drive revenue growth. This position offers the opportunity to work with cutting-edge digital marketing technologies and lead initiatives that directly impact our business performance in the dynamic Philippine ecommerce market.

Key responsibilities

1. Developing and implementing comprehensive ecommerce strategies aligned with overall business objectives and market opportunities

2. Managing end-to-end ecommerce operations including product listings, inventory management, and platform optimisation across all digital channels

3. Analysing ecommerce performance metrics and KPIs to identify trends, opportunities for improvement, and areas requiring strategic intervention

4. Overseeing search engine marketing (SEM) and search engine optimisation (SEO) initiatives to drive organic and paid traffic to ecommerce platforms

5. Managing digital marketing campaigns including email marketing, social commerce, and display advertising to boost customer acquisition and retention

6. Collaborating with cross-functional teams including product, design, customer service, and logistics to ensure seamless ecommerce execution

7. Conducting competitive analysis and market research to identify emerging trends and optimisation opportunities within the ecommerce landscape

8. Managing ecommerce budget allocation and ensuring cost-effective allocation of marketing spend across channels

9. Leading A/B testing initiatives to optimise user experience, conversion funnels, and overall platform performance

10. Preparing regular reports and presentations on ecommerce performance, insights, and recommendations for senior stakeholders

What we\'re looking for

1. 5+ years of proven experience in ecommerce (Beverage brand) management or digital marketing, with demonstrated success in driving online sales and revenue growth

2. Strong expertise in search engine marketing (SEM) and search engine optimisation (SEO) techniques and best practices

3. Proficiency with ecommerce platforms, analytics tools (such as Google Analytics), and marketing automation software

4. Solid understanding of digital marketing channels including social commerce, email marketing, and display advertising

5. Demonstrated ability to analyse complex data sets, derive actionable insights, and make data-driven strategic decisions

6. Experience with A/B testing methodologies and conversion rate optimisation (CRO)

7. Excellent project management skills with the ability to manage multiple initiatives simultaneously and meet tight deadlines

8. Strong communication and collaboration skills with the ability to work effectively across departments and with external partners

9. Knowledge of the Philippine ecommerce market and consumer behaviour is highly desirable

10. Certification in Google Analytics, Google Ads, or similar digital marketing certifications is preferred

11. Experience with content management systems (CMS) and familiarity with HTML/CSS is advantageous