E-Commerce and Digital Strategy Lead

SM Retail; Pasay; Hybrid; PHP 1,800,000 - 3,000,000; Full time

Job summary

SM Retail seeks a senior leader to steer the long-term digital commerce strategy across e-commerce and digital channels in the Philippines. You will leverage data, market insights, and trends to identify growth opportunities and shape business direction, driving revenue, engagement, and operational efficiency.

You will build high-performing teams, present strategic plans to senior leadership, and guide digital transformation initiatives that improve customer experience and profitability across

Qualifications

• Bachelor's degree in a related field.
• At least 10 years of progressive experience in e-commerce, digital strategy, or business analytics.
• Proven experience in strategic planning for large-scale digital initiatives.
• Strong data analytics, BI, and translating data into actionable strategies.
• Strong commercial and financial acumen with revenue growth experience.
• Understanding of digital commerce trends and evolving retail models.

Responsibilities

• Develop and lead the long-term e-commerce and digital strategy aligned with corporate objectives.
• Use analytics to identify trends and guide strategic decisions.
• Drive sustainable revenue, profitability, and customer acquisition across digital channels.
• Provide strategic direction on online business models and customer journeys.
• Lead data-driven business cases, forecasts, and strategic recommendations.
• Identify emerging technologies and translate them into new opportunities.
• Establish KPIs to evaluate performance and growth.
• Lead digital transformation projects to improve customer experience and efficiency.
• Build and lead high-performing teams in analytics, strategy, and digital commerce.
• Present insights and plans to senior leadership and stakeholders.

Skills

Leadership

Strategic thinking

Data analytics

Business analytics

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Finance, Economics, or a related field

10+ years of progressive experience in e-commerce, digital strategy, business analytics

Job description

Lead the long-term digital commerce strategy of SM Retail by leveraging data, market insights, and emerging digital trends to identify growth opportunities and shape business direction. The role provides strategic leadership across e-commerce, driving sustainable revenue growth, customer engagement, operational efficiency, and digital transformation across the organization.

Key Responsibilities

• Develop and lead the long-term e-commerce and digital business strategy aligned with overall corporate objectives and growth priorities.
• Use customer, sales, market, and digital analytics to identify trends, uncover growth opportunities, and guide strategic decisions.
• Develop business strategies and initiatives to drive sustainable revenue, profitability, customer acquisition, and retention across digital channels.
• Provide strategic direction on online business models, customer journeys, digital capabilities, and channel development.
• Lead the development of data-driven business cases, forecasts, scenarios, and strategic recommendations.
• Identify emerging technologies, market trends, and evolving consumer behaviors and translate these into new business opportunities and competitive advantages.
• Establish and monitor key performance indicators to evaluate digital business performance and long-term growth.
• Lead major digital transformation and strategic projects that improve customer experience, business efficiency, and commercial performance.
• Build and lead high-performing teams, developing capabilities in analytics, strategy, and digital commerce.
• Present strategic insights, recommendations, and business plans to senior leadership and key stakeholders.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, Economics, or a related field;
• At least 10 years of progressive experience in e-commerce, digital strategy, business analytics, consulting, commercial strategy, or a related field.
• Proven experience in strategic planning for large-scale business or digital transformation initiatives.
• Strong expertise in data analytics, business intelligence, and translating data into actionable business strategies.
• Strong commercial and financial acumen, with demonstrated experience in driving revenue growth and profitability.
• Strong understanding of digital commerce, customer behavior, technology trends, and evolving retail models.
• Excellent strategic thinking, decision-making, communication, and stakeholder management skills.