E-commerce Officer

Unilab, Inc.; Mandaluyong; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Unilab, Inc. seeks an experienced eCommerce leader to own the BU annual eCommerce strategy, marketing plan, and commercial calendar, aligning with business priorities and growth targets.

The role requires strong analytics, cross-functional collaboration with brand teams, and management of performance marketing agencies to drive growth and maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Business Management, Commerce, or a related field.
• 3-5 years of experience in eCommerce, digital marketing, brand management, trade marketing, or commercial planning.
• Experience in performance marketing, marketplace management, and digital campaign execution.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Experience managing agencies and working with cross-functional stakeholders is an advantage.

Responsibilities

• Serve as the primary eCommerce contact and strategic partner of the assigned Business Unit and brand teams.
• Develop and own the BU annual eCommerce strategy, marketing plan, and commercial calendar aligned with business priorities and growth targets.
• Identify growth opportunities across marketplaces, quick commerce, DTC, affiliate, search, and other digital commerce channels.
• Own the Business Unit eCommerce scorecard and monitor key performance indicators including sales, market share, traffic, conversion, ROAS, profitability, customer acquisition, and digital shelf health
• Analyze BU eCommerce performance, customer behavior, market trends, competitor activities, and campaign effectiveness to generate actionable business insights.
• Recommend data-driven action plans and present regular business reviews to accelerate growth and address performance gaps.
• Lead the planning and execution of performance marketing initiatives for the assigned Business Unit in partnership with the Performance Marketing agencies.
• Manage the day-to-day relationship, performance, and deliverables of assigned performance marketing agencies, ensuring campaigns meet agreed KPIs, budgets, and timelines.
• Evaluate campaign performance and optimize media investments to maximize business outcomes and return on investment.
• Lead the execution of eCommerce campaigns, promotions, platform activations, assortment initiatives, and new product launches in collaboration with brand teams and horizontal capability teams.
• Coordinate with eCommerce Enabler and Marketplace Commercial teams to ensure timely and seamless execution.
• Ensure initiatives are delivered in accordance with business priorities, promotional calendars, and governance standards.
• Identify new eCommerce capabilities, platform solutions, and commercial opportunities that can accelerate Business Unit growth.
• Champion eCommerce best practices and strengthen digital commerce capabilities across the assigned Business Unit through continuous learning and stakeholder engagement.

Skills

Strategic planning

Analytics

Performance marketing

Agency management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing, Business Management, Commerce, or related field

Job description

Job Description:

Role Overview

• Business Partnership & Strategic Planning
• Serve as the primary eCommerce contact and strategic partner of the assigned Business Unit and brand teams.
• Develop and own the BU annual eCommerce strategy, marketing plan, and commercial calendar aligned with business priorities and growth targets.
• Identify growth opportunities across marketplaces, quick commerce, DTC, affiliate, search, and other digital commerce channels.
• Business Performance Management & Analytics
• Own the Business Unit eCommerce scorecard and monitor key performance indicators including sales, market share, traffic, conversion, ROAS, profitability, customer acquisition, and digital shelf health
• Analyze BU eCommerce performance, customer behavior, market trends, competitor activities, and campaign effectiveness to generate actionable business insights.
• Recommend data-driven action plans and present regular business reviews to accelerate growth and address performance gaps.
• Performance Marketing & Agency Management
• Lead the planning and execution of performance marketing initiatives for the assigned Business Unit in partnership with the Performance Marketing agencies.
• Manage the day-to-day relationship, performance, and deliverables of assigned performance marketing agencies, ensuring campaigns meet agreed KPIs, budgets, and timelines.
• Evaluate campaign performance and optimize media investments to maximize business outcomes and return on investment.
• Commercial Execution & Cross-functional Collaboration
• Lead the execution of eCommerce campaigns, promotions, platform activations, assortment initiatives, and new product launches in collaboration with brand teams and horizontal capability teams.
• Coordinate with eCommerce Enabler and Marketplace Commercial teams to ensure timely and seamless execution.
• Ensure initiatives are delivered in accordance with business priorities, promotional calendars, and governance standards.
• Continuous Business Growth & Innovation
• Identify new eCommerce capabilities, platform solutions, and commercial opportunities that can accelerate Business Unit growth.
• Champion eCommerce best practices and strengthen digital commerce capabilities across the assigned Business Unit through continuous learning and stakeholder engagement.

Qualifications

• Bachelor's degree in Marketing, Business Management, Commerce, or a related field.
• 3-5 years of experience in eCommerce, digital marketing, brand management, trade marketing, or commercial planning.
• Experience in performance marketing, marketplace management, and digital campaign execution.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Experience managing agencies and working with cross-functional stakeholders is an advantage.

Position-Specific Skills

• Strategic business planning and commercial acumen.
• eCommerce analytics and performance management.
• Performance marketing and media optimization.
• Agency and stakeholder management.
• Project management and execution excellence.
• Strong communication, presentation, and influencing skills.