Direct Response Creative Strategist for DTC Health

GoRocky Pte. Ltd.; Makati; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

GoRocky Medical Inc. is seeking a Creative Strategist who lives and breathes direct response to turn fear, doubt or objections into scalable ads across Meta, TikTok and other paid channels.

You will own the creative behind our paid campaigns, developing ideas, briefs, testing plans and iterations, and collaborating with media buyers, editors, doctors and founders to push performance while preserving brand voice.

Qualifications

• Proven experience as a Creative Strategist for DTC brands.
• Strong direct response background.
• Deep understanding of Meta and TikTok creative.
• You have scaled ads, not just launched them.
• Strong copy instincts: hooks, headlines, CTAs.
• Data-driven, with creative intuition.
• Moves fast, tests fast, learns fast.

Responsibilities

• Build direct response ad concepts for Meta, TikTok and other paid channels
• Create angles, hooks and messaging frameworks for two audiences: Filipino men on GoRocky,
• Turn treatment benefits into emotion-first, problem-solution ads
• Keep making new concepts while squeezing more out of proven winners
• Read the data: hook rate, hold, CTR, CPA, ROAS, margin
• Spot the winners and the pattern behind them
• Build structured iterations to scale what works
• Kill the losers fast and double down
• Write clear briefs that UGC creators and editors can run with
• Guide creators on tone, structure, objections and delivery
• Work with media buyers so creative and spend point the same way
• Work with brand, category and clinical teams so claims stay compliant and on voice
• Know both customers deeply. What they fear, what they want, what stops them buying
• Live in reviews, DMs, support tickets and consult notes
• Watch competitors and the market
• Turn customer feedback into ad concepts

Skills

Concepting and angle development

Direct response copywriting

Performance analysis and iteration

Clear briefing and communication

Fluency with AI tools for creative and

Strong ownership mentality

Job description

GoRocky Medical Inc. is seeking a Creative Strategist who lives and breathes direct response to turn fear, doubt or objections into scalable ads across Meta, TikTok and other paid channels.

You will own the creative behind our paid campaigns, developing ideas, briefs, testing plans and iterations, and collaborating with media buyers, editors, doctors and founders to push performance while preserving brand voice.