Head of Marketing

GoRocky Pte. Ltd.; Makati; On-site; PHP 3,000,000 - 5,400,000; Full time

Job summary

GoRocky Pte. Ltd. in Manila is hiring a Head of Marketing to turn marketing into a revenue driver for GoRocky and Kindred. You will own both organic and paid channels, define content and brand strategies, and partner with category leads to hit sales targets.

Lead a marketing team, measure CAC, LTV, and CM, and ensure campaigns are compliant, credible, and conversion-focused. A fast-moving, founder-led environment awaits with close ties to leadership.

Qualifications

• 7+ years in marketing leadership with ownership of organic and paid channels.
• Proven track record measured by revenue/CM contribution using CAC, LTV, ROAS.
• Experience managing influencer, affiliate, PR, and events programs with ROI discipline.
• Experience building and leading a marketing team across multiple disciplines.
• Comfortable in a fast-moving founder-led environment with direct exposure to leadership.
• Healthcare, DTC, subscription, or regulated-industry experience a strong plus.
• Fluency with AI tools for marketing execution.

Responsibilities

• Own SEO strategy and execution across GoRocky and Kindred with targets for traffic and conversions.
• Own organic social strategy across channels to drive consideration and conversion.
• Direct content strategy with brand and clinical teams to stay compliant and conversion-focused.
• Own paid media strategy across search, social, display with CM targets.
• Lead influencer and affiliate strategy with ROI accountability; manage PR and events with ROI frameworks.
• Directly manage marketing team and set revenue-linked KPIs; drive AI-enabled efficiency.

Skills

Marketing leadership

Revenue-focused

CAC/LTV/ROAS knowledge

Influencer/affiliate/PR/events

Team building & leadership

Founder-led environment experience

AI tools for marketing

Job description

Owns full-funnel marketing strategy and execution — organic and paid — across GoRocky (men's health) and Kindred (women's health), with direct accountability for revenue growth, not just brand awareness or top-of-funnel metrics. Directly manages the marketing team; partners closely with Category Leads, who report directly to the CEO.

Mandate

This role exists to make marketing a revenue driver, not a cost center. Awareness, content, and brand work are means to an end — the end is sales. The Head of Marketing is judged on pipeline contribution, CAC efficiency, and revenue growth, with brand-building as a supporting function rather than a standalone objective.

Responsibilities

Organic

• Own SEO strategy and execution across both brands — content, technical SEO, link building — with clear targets tied to qualified traffic and conversion, not just rankings or impressions. Partner with a dedicated SEO resource on the tech team to execute technical SEO initiatives.

• Own organic social strategy across all channels, ensuring content drives consideration and conversion, not just engagement vanity metrics.

• Direct content strategy (blog, video, social) in partnership with brand and clinical teams to ensure messaging stays compliant, credible, and conversion-focused.

Paid

• Own paid media strategy across search, social, display, and emerging channels, in partnership with Category Leads to align spend with category-level CM targets.

• Lead influencer and affiliate strategy — selection, negotiation, performance tracking — treating these as paid acquisition channels with ROI accountability, not just brand exposure plays.

• Own PR strategy and execution, prioritizing PR that drives credibility and trust signals that convert, over pure media mentions.

• Own events strategy (sponsorships, activations, partnerships) with clear ROI frameworks before committing budget.

Growth & Revenue

• Set and own marketing's contribution to top-line revenue and CM targets, in direct partnership with leadership and Category Leads.

• Build and maintain a unified view of CAC, LTV, and channel-level ROI across both brands to guide budget allocation.

• Continuously test and scale acquisition channels based on payback period and CM contribution, killing underperforming channels quickly.

• Partner with Category Leads and GoRocky/Kindred leadership to ensure marketing campaigns are built around what each category needs to hit sales targets — not generic brand campaigns.

Brand

• Own brand consistency and voice across GoRocky and Kindred, using the existing brand handbook as the foundation.

• Ensure brand investment is justified by downstream commercial impact — awareness for its own sake is not a success metric.

Team & Org

• Directly manage and develop the marketing team — covering paid media, social, and brand support — into a high-performing, commercially-accountable function.

• Set clear, revenue-linked KPIs for each function and team member; report performance transparently to leadership.

• Bring AI-forward ways of working into the marketing org — tooling, automation, and AI-assisted creative/content production — to drive efficiency and speed.

Qualifications

• 7+ years in marketing leadership, with demonstrated ownership of both organic and paid channels

• Track record of being measured on revenue/CM contribution, not just brand or awareness KPIs — able to speak fluently in CAC, LTV, ROAS, payback period

• Experience managing influencer, affiliate, PR, and events programs with ROI discipline

• Experience building and leading a marketing team across multiple disciplines

• Comfortable working in a fast-moving, founder-led environment with direct exposure to commercial leadership

• Healthcare, DTC, subscription, or regulated-industry experience a strong plus

• Fluency with AI tools for marketing execution (content, creative, analytics, automation)

What success looks like

• Marketing-attributed revenue and CM growth quarter over quarter

• Improving or stable CAC across categories despite scaling spend

• A marketing org that Category Leads see as a growth partner, not a service desk

• Brand equity that compounds — but never at the expense of sales performance