DTC Creative Strategist for Growth & Conversion

Maneuver Marketing; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Maneuver Marketing in the Philippines is seeking a Creative Strategist to drive high-converting, performance-driven assets for our DTC supplements brand. You’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence, serving a primarily female demographic aged 35-65.

You’ll develop static ads, short-form videos, landing pages, and more across multiple platforms with a clear focus on customer acquisition and revenue.

Qualifications

• 5+ years in creative DTC advertising with emphasis on design over data.
• Strong portfolio showcasing design and video editing capabilities.
• Expertise in creative research, visual storytelling, and a strategic approach to design.

Responsibilities

• Build, Improve & Maintain Research Infrastructure across ads, reviews, VOC, competitors, forums and trends.
• Organize insights into queryable, structured systems for quick ideation.
• Tag research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and format.
• Turn research inputs into creative opportunities, briefs, hooks, and testable hypotheses.
• Improve the research infrastructure over time and connect outputs to creative performance.
• Establish, Improve & Maintain the Creative Testing Process with structured frameworks and fast iteration.
• Design and manage briefs across SKUs to drive run rate and efficiency.
• Design, Improve & Maintain Creative Production Workflows to accelerate launches while maintaining quality.
• Leverage cross-functional pods to diagnose and resolve performance and production bottlenecks.
• Ensure learnings are shared across teams and channels.

Skills

Creative strategy

DTC advertising

A/B testing

Video editing

Design aesthetics

Creative research

Adobe Creative Suite

Meta Ads

Google Ads

Figma

Tools

Adobe Creative Suite

Figma

Google Ads

Meta Ads

Job description

Maneuver Marketing in the Philippines is seeking a Creative Strategist to drive high-converting, performance-driven assets for our DTC supplements brand. You’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence, serving a primarily female demographic aged 35-65.

You’ll develop static ads, short-form videos, landing pages, and more across multiple platforms with a clear focus on customer acquisition and revenue.