TikTok Growth Creative Strategist

Maneuver Marketing; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Maneuver Marketing is seeking a Creative Strategist (TikTok Shop) to lead growth for our DTC health supplements brand. You will own creative strategy across organic content, paid ads, and TikTok Shop, building scalable systems to convert awareness into action.

With 5+ years in DTC creative strategy, you will translate insights into platform-native content, collaborating with Product Marketing, Paid Media, UGC creators, video editors, and operators to drive measurable customer acquisition and

Qualifications

• 5+ years in DTC creative strategy, performance creative, or growth-focused content development.
• Strong understanding of TikTok platform and shopping behavior.
• Proven ability to translate insights into scalable creative systems.

Responsibilities

• Own the creative strategy for TikTok growth across organic, paid, and TikTok Shop surfaces.
• Develop concepts across organic and paid TikTok to support awareness and revenue goals.
• Translate channel insights into repeatable creative frameworks for scaling.
• Collaborate with Product Marketing, Paid Media, editors and creators to test and scale concepts.
• Create content tailored to funnel stages—awareness, discovery, and conversion.

Skills

DTC Creative Strategy

Performance Creative

Growth Content

TikTok Shop

Job description

Maneuver Marketing is seeking a Creative Strategist (TikTok Shop) to lead growth for our DTC health supplements brand. You will own creative strategy across organic content, paid ads, and TikTok Shop, building scalable systems to convert awareness into action.

With 5+ years in DTC creative strategy, you will translate insights into platform-native content, collaborating with Product Marketing, Paid Media, UGC creators, video editors, and operators to drive measurable customer acquisition and