AI-Driven Growth Marketing Strategist

GoRocky Pte. Ltd.; Makati; On-site; PHP 800,000 - 1,400,000; Full time

Job summary

GoRocky Pte. Ltd. seeks a data-driven Growth/Performance Marketing Lead to manage multichannel campaigns across GoRocky and Kindred in the Philippines.

You will own paid search, social, SEO, and affiliates, forecast sales targets, and optimize spend to maximize ROI. Collaborating with creative, analytics, and product teams, you will leverage AI tools for copy, audience research, and reporting, while driving CRO initiatives to improve conversions and retention across men's and women's health

Qualifications

• Proven experience in performance marketing with hands-on ownership of paid and organic channels.
• Proficient in using AI tools for marketing execution — including copy generation, creative concepting, audience research, campaign analysis, and reporting automation.
• Experience working cross-functionally with creative and web teams, with the ability to brief, direct, and QA AI-assisted outputs
• Strong analytical skills with fluency in performance metrics
• Experience in healthcare, digital health, or regulated industries is a plus
• Familiarity with women's health, men's health, or FemTech is an advantage

Responsibilities

• Develop, execute, and optimize growth strategies across channels — paid search, SEO, paid social, display, affiliates, podcast, and others — to acquire and retain users across GoRocky and Kindred, supporting category sales goals and growth KPIs.
• Own ad copy and creative across both brands; forecast sales targets and shift spend to drive strong ROI and efficient CPA.
• Develop and plan performance marketing campaigns that deliver cost-effective top-of-funnel growth across GoRocky's categories (erectile dysfunction, hair loss, weight management) and Kindred's women's health offerings.
• Optimize paid initiatives and manage budgets; maintain reporting on marketing spend across both brands.
• Lead conversion rate optimization (CRO) efforts across GoRocky and Kindred digital touchpoints.
• Leverage AI tools (e.g. generative AI for copy and creative, AI-assisted analytics, automation platforms) to accelerate campaign development end-to-end — from brief to launch — while collaborating effectively with functional teams.
• Create ad copy, audience targeting parameters, and keyword strategies for campaigns; own ad planning, reporting, and remarketing execution.
• Rigorously analyze patient acquisition journeys across both brands and identify opportunities to improve conversion.
• Work with the CRM team to integrate campaigns into GoRocky and Kindred CRM initiatives.
• Maintain timely reporting and communicate performance insights effectively across the organization.
• Identify and test new channels to meet or exceed established KPIs; present results and funnel conversion improvement ideas to leadership.
• Demonstrate command of performance marketing KPIs and industry benchmarks; communicate ad performance insights — creative, audience, and effectiveness — and share actionable recommendations with stakeholders.
• Collaborate with GoRocky and Kindred's clinical teams to understand patient profiles, health needs, and the drivers of conversion and retention across men's and women's health categories.
• Conduct research and market intelligence; stay current on trends in performance marketing, digital health, men's health (ED, hair loss, weight management), women's health, and FemTech.

Skills

Performance marketing ownership

AI-driven marketing tools

Collaborative cross-functional work

Campaign optimization

Data-driven decision making

Tools

AI copy tools

Analytics platforms

Job description

GoRocky Pte. Ltd. seeks a data-driven Growth/Performance Marketing Lead to manage multichannel campaigns across GoRocky and Kindred in the Philippines.

You will own paid search, social, SEO, and affiliates, forecast sales targets, and optimize spend to maximize ROI. Collaborating with creative, analytics, and product teams, you will leverage AI tools for copy, audience research, and reporting, while driving CRO initiatives to improve conversions and retention across men's and women's health