Remote Meta Ads Creative Lead for DTC Growth

MultiplyMii; Philippines; On-site; PHP 1,236,000 - 1,717,000; Full time

Job summary

MultiplyMii is a fast-growing health and wellness brand operating as a remote-first team across multiple countries. We seek a driven Meta Ads Creative Strategist to own the end-to-end process of Meta ads for a DTC audience, crafting ads that feel native and convert viewers into customers.

You will script, ideate, test, and scale creative, manage production timelines with creators in the US and Australia, and deliver data-driven insights in monthly reports.

Qualifications

• 3+ years scaling Meta ads for DTC eCommerce brands.
• Has scripted and/or created 30+ short-form video ads.
• Strong direct-response copywriting skills (AIDA, PAS, etc.).
• Experience building systematic creative testing frameworks.
• Proficient in Meta Ads Manager.
• Comfortable owning outcomes, not just execution.

Responsibilities

• Strategic Ad Creative System Build and operate a creative machine delivering 5–10 weekly video ads, tailored to different customer pain points and awareness levels.
• Write conversion-driven scripts for ads that don't look like ads. Incorporate direct-response frameworks but it should not look like a generic, AI-generated ad.
• Creative Testing Frameworks Design and run systematic tests (e.g. 5 hooks x 3 angles x 2 lengths = 30 variations) to identify winning patterns.
• Performance Scaling Launch structured tests with statistical significance, scale winners systematically, kill losers fast, and document learnings.
• Data Analysis & Optimisation Monitor daily metrics (CTR, CPM, CPC, CVR, AOV), refresh creatives weekly to combat fatigue, and deliver monthly reports with actionable insights.
• Creator & Production Management Coordinate creators in the US and Australia, manage production timelines, quality control output, and build repeatable templates for consistent delivery.

Skills

3+ years scaling Meta ads for DTC

Scripted 30+ short-form video ads

Direct-response copywriting

Systematic creative testing frameworks

Meta Ads Manager

Own outcomes / accountability

Job description

MultiplyMii is a fast-growing health and wellness brand operating as a remote-first team across multiple countries. We seek a driven Meta Ads Creative Strategist to own the end-to-end process of Meta ads for a DTC audience, crafting ads that feel native and convert viewers into customers.

You will script, ideate, test, and scale creative, manage production timelines with creators in the US and Australia, and deliver data-driven insights in monthly reports.