Senior Performance Creative Strategist — DTC Meta Ads

KittySpout; Philippines; On-site; PHP 2,094,000 - 4,188,000; Full time

Benefits offered by this job

Performance bonus

Job summary

KittySpout is seeking a Performance Creative Strategist to own ideation, scripting, planning, and managing the creative process for Meta VSLs, UGC ads, and direct response campaigns. Role focuses on volume and quality, with a remote, fast-paced, high-impact environment.

Strong preference for those with DTC experience and AI stack in production. The role involves heavy collaboration with founders, delivering 15 ad briefs per week, and optimizing creatives to scale ad spend.

Qualifications

• 3+ years in direct response performance creative for DTC brands or agencies.
• Proven VSL copywriting experience for short and long form formats.

Responsibilities

• Develop VSL briefs end-to-end: angle, hook, script, structure.
• Design AI-driven concepts and hooks for paid video.
• Partner with editors and performance marketers on testing.
• Iterate strategy based on creative performance data.

Skills

Direct response

VSL copywriting

DTС experience

AI stack

Analytical skills

Tools

Northbeam

Facebook Ads

Job description

KittySpout is seeking a Performance Creative Strategist to own ideation, scripting, planning, and managing the creative process for Meta VSLs, UGC ads, and direct response campaigns. Role focuses on volume and quality, with a remote, fast-paced, high-impact environment.

Strong preference for those with DTC experience and AI stack in production. The role involves heavy collaboration with founders, delivering 15 ad briefs per week, and optimizing creatives to scale ad spend.