Lifecycle Marketing Specialist

SYSGEN RPO; Philippines; Remote; PHP 3,819,000 - 5,092,000; Full time

Job summary

SYSGEN RPO seeks a Lifecycle Marketing Specialist to join our marketing team and scale a growing lifecycle program. You’ll own B2B campaign briefs and build simple email and SMS journeys, working with the Senior Lifecycle Marketing Manager to QA before launch.

Ideal candidates have 1–3 years in email marketing or CRM, familiarity with ESP/marketing automation (SFMC, Mailgun, HubSpot) and a keen eye for detail.

Qualifications

• 1–3 years in email marketing, marketing operations, CRM, or related field.
• Familiarity with an ESP or marketing automation platform; ability to learn quickly.
• Bonus: healthcare or high-compliance context experience.

Responsibilities

• Partner with B2B stakeholders to gather requirements and translate into briefs.
• Build simple, single-path email and SMS journeys from briefs in marketing platforms.
• Coordinate QA with QA partner before launch, ensuring links, segments, and personalization are correct.
• Support Senior Lifecycle Marketing Manager with day-to-day journey builds and list pulls.
• Maintain organized documentation and status tracking of briefs and journeys.
• Monitor send performance on live journeys and flag anomalies for follow-up.

Skills

Email marketing

Marketing automation

Salesforce Marketing Cloud

Looker

Attention to detail

Clear communication

Multi-journey management

East Coast hours

Tools

Salesforce Marketing Cloud

Looker

Mailgun

HubSpot

Job description

Position: Lifecycle Marketing Specialist

Employment Set up: 100% Remote

About the Client

The client is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians. We have recently launched a new vision to become America's most valued mental healthcare company—where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life.

They are committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals. As we enter this exciting

new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services.

About the Job

We're looking for a Lifecycle Marketing Specialist to join our marketing team and help us scale a growing lifecycle program. You'll own B2B campaign briefing and build simple, single-path email and SMS journeys, working closely with our Senior Lifecycle Marketing Manager to keep programs moving and QA'd before they launch.

This is a great fit for someone who wants to build real hands-on lifecycle marketing skills — briefing stakeholders, translating requirements into build-ready specs, and executing clean, well-tested journeys — while learning from a senior lifecycle marketer and growing toward more complex campaign work over time.

What Success Looks Like

You're detail-oriented and comfortable owning a checklist from brief to launch. You know how to ask stakeholders the right questions to turn a rough request into a clear, build-ready brief. You take QA seriously — you'd rather catch a broken link or a wrong segment before it ships than after. You're comfortable working across teams (B2B stakeholders, QA, and your manager)

and you communicate clearly and proactively when something needs input or is blocked.

You're not looking to reinvent the wheel here — you're looking to execute reliably, learn the systems, and build a foundation for growth in lifecycle marketing.

You’ll Thrive Here If You Are

Detail-oriented // You catch the small things before they become big problems

A clear communicator // Especially when briefing stakeholders or flagging issues

Organized // You can track multiple briefs and journeys at once without dropping a ball

Coachable and curious // You want to learn the strategy behind the execution

Collaborative // Comfortable coordinating with QA and your manager as a default

Your Background

You've had some exposure to email/SMS marketing, marketing operations, or CRM/journey-building tools, even if you haven't owned a program end-to-end. You understand (or are eager to learn) the mechanics of briefing a campaign, building a simple automated journey, and running it through QA before launch. Bonus points if you've worked in healthcare, health-tech, or another

environment where accuracy and compliance matter.

Past colleagues would probably describe you as reliable, organized, a good listener, and someone who follows through.

Key Responsibilities

• Partner with B2B stakeholders to gather requirements and translate them into clear, build-ready creative briefs.
• Build simple, single-path email and SMS journeys from approved briefs in our marketing automation platform(s).
• Coordinate QA review with our QA partner prior to launch, ensuring links, segments, personalization, and sends are accurate.
• Support the Senior Lifecycle Marketing Manager with day-to-day journey builds, list pulls, and ongoing program housekeeping.
• Maintain organized documentation and status tracking of briefs and journeys (e.g., in Asana).
• Monitor send performance on live journeys and flag anomalies or issues for follow-up.

What You Bring

• 1-3 years of experience in email marketing, marketing operations, CRM, or a related field.
• Familiarity with an ESP or marketing automation platform (e.g., Salesforce Marketing Cloud, Mailgun, HubSpot) — or strong aptitude to learn quickly.
• Experience with Salesforce Marketing Cloud (SFMC) and Looker is a major plus.
• Strong attention to detail and comfort with structured QA processes.
• Clear written communication skills, especially for briefing stakeholders and documenting work.
• Ability to manage multiple simple journeys and briefs at once without losing track of details.
• Ability to work core East Coast (ET) business hours.
• Bonus experience: healthcare or another high-compliance industry.