DIGITAL RETENTION SPECIALIST

JT International (Philippines), Inc.; Philippines; On-site; PHP 2,204,000 - 2,755,000; Full time

Job summary

JT International (Philippines), Inc. is seeking a Digital Retention Specialist to support the delivery of our digital retention strategy in three markets. You will optimize data-driven CRM and loyalty with marketing automation to accompany customers through their lifecycle with a focus on retention.

You will manage automated journeys, own the loyalty backend, coordinate with partners, and create dashboards to monitor retention performance. Strong analytics and Power BI experience are preferred.

Qualifications

• Experience in data-driven marketing, CRM, loyalty, consumer engagement or retention.
• Experience with B2C campaigns, A/B testing and performance reporting (Power BI preferred).
• Knowledge of drawing data from CDP/CRM and hands-on email automation tools.
• Familiar with SQL queries; HTML and CSS are a plus.
• Strong analytical and problem-solving skills.
• Fluent in English; Czech, Slovak or Hungarian are a plus.

Responsibilities

• Manage automated consumer journeys across email, SMS and other digital channels.
• Act as the technical owner of the local loyalty application and its backend systems.
• Coordinate technical improvements with developers, digital agencies and internal stakeholders.
• Manage CRM and consumer data processes, including data quality and consent management.
• Support the technical setup and execution of digital retention and e-commerce campaigns.
• Create dashboards and monitor campaign, system and retention performance.
• Ensure smooth data flows and integration between CRM, loyalty, e-commerce and marketing platforms.
• Collaborate with Marketing, Sales, IT, Analytics and external partners.
• Ensure compliance with corporate IT, data-security and local regulatory requirements.

Skills

Data-driven marketing

CRM systems

Loyalty programs

Marketing automation

Analytical thinking

English proficiency

Education

University degree or equivalent

Marketing

Statistics

Mathematics

Computer Science

Related field

Tools

Power BI

Adobe Campaign Classic

SQL

HTML

CSS

CDP/CRM data handling

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

Learn more:

Role: Permanent

Reports to: Digital Infrastructure & E-Comm Manager

Base salary range: EUR 2,800-3,500 gross per month

Digital Retention Specialist

As a Digital Retention Specialist, you will support the technical delivery of our digital retention strategy in our three markets. You will optimize our data driven CRM & loyalty with marketing automation solutions to accompany our consumers throughout their lifecycle with a focus on retention.

Position

• Manage automated consumer journeys across email, SMS and other digital channels
• Act as the technical owner of the local loyalty application and its backend systems
• Coordinate technical improvements with developers, digital agencies and internal stakeholders
• Manage CRM and consumer data processes, including data quality, consent management and segmentation
• Support the technical setup and execution of digital retention and e-commerce campaigns
• Create dashboards and monitor campaign, system and retention performance.
• Ensure smooth data flows and integration between CRM, loyalty, e-commerce and marketing automation platforms
• Collaborate with Marketing, Sales, IT, Analytics and external partners
• Ensure compliance with corporate IT, data-security and local regulatory requirements

Requirements

• High school diploma or university degree, preferably in Marketing, Statistics, Mathematics, Computer Science or a related field
• Experience in data-driven marketing, CRM, loyalty, consumer engagement or retention
• Experience with B2C campaigns, A/B testing and performance reporting ideally through Power BI
• Knowledge of leveraging data from CDP, CRM and hands-on experience with at least one E-mail automation tool (Adobe Campaign Classic is advantage)
• Familiar with SQL Queries, HTML and CSS is a plus
• Strong analytical and problem-solving skills
• Fluent in English Czech, Slovak or Hungarian are a plus

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.