Digital Marketing Specialist (SEO/SEM)

Hexaware Technologies Phil. Branch; Taguig; Hybrid; PHP 279,000 - 670,000; Full time

Job summary

Hexaware Technologies Philippines seeks a Digital Marketing Specialist to strengthen client market presence through organic social, Meta advertising, SEO, GEO, and WordPress content management.

You will plan, optimize Google/Microsoft Ads campaigns, run CRO tests, build GA4 dashboards, and collaborate with design, content, and dev teams to improve performance and conversion metrics. Strong English writing and QA skills are essential.

Qualifications

• 3+ years of experience in Google and/or Microsoft Ads (Search, Display, Retargeting).
• Hands on experience in managing ecom platforms and SEM campaigns to drive traffic.
• Strong analytical skills and performance tracking mindset.
• Experience running A/B tests using VWO and identifying CRO opportunities.
• Familiarity with GA4, Google Tag Manager, and UTM tracking.
• Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics.
• Excellent attention to detail, written English, and QA ability.
• Experience collaborating with design, content, and dev teams.

Responsibilities

• Plan, build, and manage ad campaigns on Google and Microsoft Ads.
• Conduct targeting, keyword research, bidding, and audience segmentation.
• Write and test ad copy; brief creatives to designers.
• Monitor and optimize campaigns for CTR, CPA, CPL, and ROAS.
• Report weekly performance metrics and suggest improvements.
• Stay updated on platform changes and advertising trends.
• Track and improve landing page and funnel conversion performance.
• Identify friction points with GA4, VWO, or Microsoft Clarity.
• Plan and run A/B tests on landing pages, CTAs, forms, and layouts.
• Collaborate with Web Dev and UX on implementation.
• Document results and present actionable insights.
• Build and maintain dashboards; analyze trends across campaigns.
• Investigate anomalies and surface insights; work with CRM/Data team.
• Recommend tracking improvements in GA4, UTM usage, and event tagging.
• Monitor competitor advertising trends and share insights.

Skills

Ads management

SEM campaigns

Analytics

A/B testing (VWO)

GA4 & GTM familiarity

Dashboarding (Looker Studio/Zoho)

English writing/QA

Cross-functional collaboration

Tools

GA4

Google Tag Manager

Looker Studio

Zoho Analytics

WordPress

Job description

The Digital Marketing Specialist strengthens the client's market presence through organic social media, Meta advertising, SEO, GEO, and WordPress content management

Job Responsibilities:

Digital Advertising

• Plan, build, and manage ad campaigns on Google and Microsoft Ads

• Conduct targeting, keyword research, bidding, and audience segmentation

• Write and test ad copy; brief creatives to designers

• Monitor and optimize campaigns for CTR, CPA, CPL, and ROAS

• Report weekly performance metrics and suggest improvements

• Stay updated on platform changes and advertising trends

Conversion Rate Optimization (CRO)

• Track and improve landing page and funnel conversion performance

• Identify friction points using tools like GA4, VWO, or Microsoft Clarity

• Plan and run A/B tests on landing pages, CTAs, forms, and layouts

• Collaborate with the Web Dev and UX team on implementation

• Document results and present actionable insights

Analytics & Marketing Insights

• Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics

• Analyze trends across ads, email, SEO, and social campaigns

• Investigate performance drops or anomalies and surface insights

• Work with CRM/Data team to track lead sources and quality

• Recommend tracking improvements in GA4, UTM usage, and event tagging

(Optional) Campaign & Competitor Intelligence

• Monitor competitor advertising trends, offers, keywords, and creative

• Share monthly insight snapshots with marketing and product teams

• Track VET sector market trends that may inform campaign strategy

ESSENTIAL – you must possess these skills:

• 3+ years of experience in Google and/or Microsoft Ads (Search, Display, Retargeting)

• Hands on experience in managing ecom platforms and managing SEM campaigns to drive traffic to the ecom platform.

• Strong analytical skills and performance tracking mindset

• Experience running A/B tests using VWO and identifying CRO opportunities

• Familiarity with GA4, Google Tag Manager, and UTM tracking

• Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics

• Excellent attention to detail, written English, and QA ability

• Experience collaborating with design, content, and dev teams

DESIRABLE – bonus if you have experience with:

• Experience with LinkedIn Ads and B2B targeting

• Use of Hotjar, Crazy Egg, Microsoft Clarity, or similar

• Google Ads certification

• Familiarity with WordPress or landing page builders

• Knowledge of SEO principles or email performance analysis

• Experience with CRM tools like ActiveCampaign