Responsibilities
- Develop, plan, and execute digital marketing campaigns across multiple platforms (social media, email, search, and web).
- Write, edit, and proofread clear, engaging, and persuasive copy for digital channels including websites, social media, ads, email campaigns, blogs, and landing pages.
- Collaborate with the creative, design, and marketing teams to ensure consistent brand messaging and tone.
- Optimize content for SEO and SEM to increase visibility and organic reach.
- Monitor and analyze campaign performance metrics (CTR, engagement, conversions) and provide actionable insights.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Manage brand voice across all online platforms and maintain content calendars.
- Monitor and analyze campaign performance metrics (CTR, engagement, conversions) and provide actionable insights.
- Track and analyze analytics across platforms to measure effectiveness, identify trends, and optimize future campaigns.
Qualifications
- Bachelor’s degree in Marketing, Communications, Advertising, or related field.
- Experience in digital marketing, copywriting, or content creation.
- Strong knowledge of social media platforms, email marketing tools, and digital ad networks.
- Excellent writing, editing, and storytelling skills with attention to detail.
- Basic knowledge of SEO, SEM, and Google Analytics.
- Ability to manage multiple projects in a fast-paced environment.
- Creative thinker with strong problem-solving skills and a results-oriented mindset.
- Strong knowledge of social media platforms, email marketing tools, and digital ad networks.
- Ability to interpret and analyze analytics data to improve content and campaign performance.
Preferred Skills (Nice to Have)
- Experience with design tools (Canva, Adobe Creative Suite, etc.)
- Familiarity with WordPress, Shopify, or other CMS platforms
- Knowledge of paid ads (Facebook Ads Manager, Google Ads)
- Multimedia content creation skills