Digital Marketing Specialist

Private Advertiser; Taguig; Hybrid; PHP 480,000 - 600,000; Full time

Job summary

Private Advertiser in Metro Manila is seeking a skilled Digital Advertising Specialist to manage Google Ads campaigns and optimise performance across platforms. You will lead setup, bidding, and analytics to hit CPA/ROAS targets.

The role requires 3–5 years in digital advertising, hands-on Google Ads experience, and strong analytical skills. A Bachelor’s degree in Marketing or related field is preferred.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3–5 years of experience in digital advertising, paid media, Google Ads, PPC, or performance marketing.
• Hands-on experience managing and optimizing Google Ads campaigns.
• Strong understanding of Google Ads bidding strategies, keyword management, audience targeting, and campaign optimization.
• Knowledge of Google Analytics/GA4, Google Tag Manager, conversion tracking, and digital marketing analytics is an advantage.

Responsibilities

• Set up, manage, and optimise Google Ads campaigns across Search, Display, Performance Max, YouTube, and Shopping.
• Build, launch, and maintain paid advertising campaigns on Meta, TikTok, and X to support full-funnel marketing strategies.
• Adjust bidding models across search and social platforms based on real-time campaign performance, CPA, and budget parameters.
• Track daily campaign metrics, budget pacing, keywords, custom audiences, and conversion tracking setups across Google, Meta, TikTok, and X.

Skills

Google Ads

PPC

GA/GA4

Campaign optimization

Bidding strategy

Education

Bachelor’s degree in Marketing

Tools

Google Analytics/GA4

Google Tag Manager

Job description

Job description

Google Ads & Paid Media Campaign Management

• Primary Focus - Google Ads: Set up, manage, and optimise high-performing Google Ads campaigns across all primary formats, including Search, Display, Performance Max, YouTube, and Shopping.

• Multi-Platform Execution: Build, launch, and maintain paid advertising campaigns on Meta (Facebook/Instagram), TikTok, and X (Twitter) to support full-funnel marketing strategies.

• Adjust bidding models across search and social platforms based on real-time campaign performance, competitive landscapes, conversion rates, CPA, and budget parameters.

• Track daily campaign metrics, budget pacing, keywords, custom audiences, and conversion tracking setups across Google, Meta, TikTok, and X.

Bid and Budget Optimisation

• Monitor daily ad spend across all platforms (Google Ads, Meta, TikTok, X) to ensure spend stays within approved allocations.

• Optimise bids and platform budgets to achieve target CPA, ROAS, CPC, CTR, and conversion volumes, prioritising core Google Ads campaigns.

• Analyse bidding performance across search and social channels to recommend budget re-allocations for optimal efficiency.

Performance Monitoring and Analytics

• Track and analyse key campaign metrics, including impressions, clicks, CTR, CPC, conversion rate, CPA, and ROAS.

• Identify trends, performance gaps, and opportunities for optimisation.

• Provide data-driven recommendations to improve campaign performance.

• Use Google Ads and analytics platforms to evaluate campaign effectiveness.

Campaign Testing and Optimisation

• Conduct A/B testing of keywords, bidding strategies, audiences, ad variations, and landing pages where applicable.

• Test different bidding strategies and campaign settings to determine the most effective approach.

• Continuously optimise campaigns based on test results and performance data.

• Stay updated on Google Ads features, algorithm changes, bidding strategies, and digital advertising best practices.
  

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Advertising, Communications, or a related field.

• At least 3-5 years of experience in digital advertising, paid media, Google Ads, PPC, or performance marketing.

• Hands-on experience managing and optimizing Google Ads campaigns.

• Strong understanding of Google Ads bidding strategies, keyword management, audience targeting, and campaign optimization.

• Knowledge of Google Analytics/GA4, Google Tag Manager, conversion tracking, and digital marketing analytics is an advantage.

• Strong analytical and numerical skills.