Digital Marketing Specialist

Mobler Enterprises; Makati; On-site; PHP 334,800 - 558,000; Full time

Job summary

A leading digital marketing firm in Makati is seeking a Digital Marketing Specialist to plan and execute various campaigns. The ideal candidate should have a Bachelor's degree in Marketing and 2–4 years of experience in digital marketing, along with strong skills in SEO/SEM, PPC, and analytics.

Qualifications

• 2–4 years of proven experience in a digital marketing or related role.

Responsibilities

• Plan and execute all digital marketing campaigns.
• Develop, manage, and optimize PPC campaigns.
• Create engaging content for websites and social media.
• Measure and report performance of digital marketing campaigns.
• Identify trends and optimize spend based on data.

Skills

SEO/SEM

Email Marketing

Social Media Marketing

PPC Campaigns

Content Creation

Analytical Skills

Education

Bachelor's degree in Marketing or related field

Job description

Responsibilities

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.


• Develop, manage, and optimize PPC campaigns (e.g., Google Ads, Bing Ads, social media ads).


• Create engaging content for websites, blogs, and social media platforms.


• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).


• Identify trends and insights and optimize spend and performance based on data.


• Collaborate with internal teams to create landing pages and optimize user experience.


• Utilize strong analytical ability to evaluate customer experience across multiple channels and touchpoints.


• Conduct market research and analyze competitors and digital trends.


• Stay up-to-date with the latest digital marketing best practices, tools, and technologies.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.


• 2–4 years of proven experience in a digital marketing or related role.