Marketing Support

Outsource Accelerator; Philippines; On-site; PHP 300,000 - 600,000; Full time

Job summary

Outsource Accelerator is seeking an SEO/SEM & Web Optimization Specialist to enhance our digital presence and generate measurable growth. You will lead SEO/SEM efforts, optimize websites, manage analytics, and create content while aligning with brand visibility and lead generation goals.

You will build dashboards in GA4 and Looker Studio, collaborate across teams, and stay current on industry trends to drive traffic, conversions, and ROI.

Qualifications

• 2–5 years of experience in SEO/SEM or digital marketing.
• Proficient in Google Ads, GA4, Looker Studio.
• Experience with WordPress and landing page optimization.
• Familiar with AI marketing tools and workflow automation is a plus.
• Basic HTML/CSS knowledge is beneficial.

Responsibilities

• Develop and execute SEO strategies to improve rankings, traffic, and leads.
• Manage and optimize SEM/PPC campaigns across platforms.
• Perform on-page and off-page SEO, metadata, linking, schema.
• Use AI tools to optimize content for search engines.
• Create and maintain content, blogs, white papers, and case studies.
• Monitor performance, dashboards, and KPI reporting.
• Collaborate with UX and landing page optimization.
• Maintain GA4 and Looker Studio dashboards for reporting.
• Support social media content creation.
• Stay updated on SEO/SEM trends.

Skills

Analytical skills

SEO/SEM expertise

Data-driven decision making

Cross-functional collaboration

Content optimization mindset

Tools

Google Ads

GA4

Looker Studio

WordPress

Screaming Frog

Ahrefs

Job description

Position Summary

The SEO/SEM & Web Optimization Specialist is responsible for optimizing the company's digital presence and driving measurable growth. This role focuses on SEO/SEM management, website optimization, analytics, content creation, backlink acquisition, and social media, ensuring marketing efforts align with brand visibility and lead generation goals.

Key Responsibilities

• Develop and execute SEO strategies to improve rankings, organic traffic, and leads.
• Manage and optimize SEM/PPC campaigns (Google Ads, Bing, LinkedIn).
• Conduct on-page and off-page SEO, including metadata, internal linking, backlink building, and schema enhancements.
• Use AI-driven SEO tools to optimize content for search engines and emerging AI models.
• Build and manage marketing automation workflows (Zapier, Make) to improve efficiency.
• Monitor website performance and resolve issues affecting SEO health.
• Track KPIs (traffic, conversions, CPL, ROI) and provide actionable insights.
• Support website design, UX, and landing page optimization for better conversions.
• Maintain dashboards in GA4 and Looker Studio for reporting.
• Create and manage social media content across relevant channels.
• Write and edit blogs, white papers, and case studies.
• Design marketing collateral using Canva or Adobe Creative Suite.
• Stay updated on SEO/SEM trends and best practices.

Qualifications

• 2-5 years of experience in SEO/SEM, web optimization, or digital marketing.
• Proficiency with Google Ads, GA4, Looker Studio, and SEO tools.
• Experience with WordPress, landing page optimization, and basic UX principles.
• Knowledge of AI marketing tools and workflow automation platforms is a plus.
• Basic HTML/CSS knowledge is a bonus.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple projects and collaborate cross-functionally.

Candidate Attributes

• Analytical and data-driven
• Creative and detail-oriented
• Proactive and adaptable
• Collaborative and innovative
• Curious and eager to learn