Digital Marketing Specialist

DKM ECO; Manila; On-site; PHP 446,400 - 669,600; Full time

Job summary

A digital marketing firm in Manila is looking for a Digital Marketing Specialist to enhance brand awareness and customer engagement. Responsibilities include developing digital marketing strategies, executing campaigns across various platforms, managing SEO and PPC efforts, and analyzing performance metrics. The ideal candidate has 3-5 years of experience and a Bachelor's degree in a related field. This role provides opportunities to optimize marketing efforts and drive growth in an innovative environment.

Qualifications

• 3-5 years of experience in digital marketing or social media management.
• Strong understanding of SEO best practices and keyword research tools.
• Experience with content management systems.

Responsibilities

• Develop and implement digital marketing campaigns across multiple platforms.
• Manage and execute paid advertising campaigns to generate leads.
• Analyze campaign performance and provide data-driven recommendations.

Skills

SEO

PPC

Social media marketing

Email marketing

Content marketing

Data analysis

Campaign optimization

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field

Tools

Google Ads

Facebook Business Manager

HubSpot

Google Analytics

WordPress

Shopify

Job description

The Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to enhance brand awareness, generate leads, and drive customer engagement. This role involves executing digital campaigns across various channels, analyzing performance metrics, and optimizing marketing efforts to improve ROI. The ideal candidate will have a strong understanding of SEO, PPC, social media, email marketing, and content marketing.

• Develop and implement digital marketing campaigns across multiple platforms and company use marketing platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).
• Optimize website content and structure for search engines (SEO) to improve organic traffic.
• Manage and execute paid advertising campaigns (PPC) to generate leads and increase conversions.
• Create, monitor, and analyze social media strategies to enhance engagement and brand presence.
• Develop and execute email marketing campaigns, including audience segmentation and A/B testing.
• Analyze campaign performance using tools like Google Analytics and provide data-driven recommendations.
• Collaborate with marketing team to develop high-quality marketing materials, blog posts, and landing pages.
• Stay updated on the latest digital marketing trends and tools to improve strategy effectiveness.
• Track key performance indicators (KPIs) and prepare detailed reports for management.
• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, social media management, or a related role.
• Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, and HubSpot.
• Strong understanding of SEO best practices and keyword research tools (SEMRush, Ahrefs, Moz, etc.).
• Experience with content management systems (WordPress, Shopify, etc.).