Digital Marketing Specialist

XMC BPO; Metro Manila; On-site; PHP 300,000 - 480,000; Full time

Job summary

XMC BPO is seeking a Digital Marketing Specialist to manage social media, create engaging content, and support B2B lead generation. You will plan campaigns, content calendars, and Canva-based graphics to boost brand visibility across platforms.

Strong written English and copywriting are essential. Experience with LinkedIn, Facebook, Instagram, and X is required. Knowledge of email marketing, basic SEO, and analytics is a plus, with the ability to work independently.

Qualifications

• Proven experience in Digital Marketing, Social Media, or Communications.
• Hands-on management of LinkedIn, Facebook, Instagram, and X.
• Strong written English and copywriting skills.
• Proficient in Canva or similar graphic design tools.
• Experience in B2B marketing and lead generation preferred.
• Familiar with email marketing, basic SEO, and analytics tools.
• Self-motivated, organized, and able to work independently.

Responsibilities

• Manage LinkedIn, Facebook, Instagram, and X accounts.
• Create content calendars and design graphics with Canva.
• Plan and monitor digital campaigns to boost brand awareness and traffic.
• Assist with B2B prospecting and LinkedIn outreach.
• Support email campaigns, basic SEO updates, and site content.
• Track KPIs and present performance reports.

Skills

LinkedIn

Facebook

Instagram

X

Tools

Canva

Email marketing tools

SEO tools

Analytics tools

Job description

We are looking for a creative and proactive Digital Marketing Specialist to manage our social media, create engaging content, drive digital campaigns, and support B2B lead generation.

Key Responsibilities

Manage LinkedIn, Facebook, Instagram, and X accounts. Create content calendars and design basic graphics using Canva.

Plan and monitor digital campaigns to boost brand awareness, engagement, and website traffic.

Conduct online research to identify B2B prospects, assist with LinkedIn outreach, and coordinate with Business Development.

Assist with email campaigns, basic SEO updates, and website content.

Track KPIs (reach, engagement, leads) and present regular performance reports.

Qualifications

Proven experience in Digital Marketing, Social Media, or Communications.

Hands-on experience managing LinkedIn, Facebook, Instagram, and X.

Strong written English communication and copywriting skills.

Proficient in Canva or similar graphic tools.

Experience in B2B marketing and lead generation is preferred.

Familiarity with email marketing, basic SEO, and analytics tools. Paid ad experience is a plus.

Self-motivated, organized, and capable of working independently.