Part-time Digital Marketing Specialist

Journey Tech; Quezon City; On-site; PHP 334,800 - 558,000; Full time

Job summary

A technology company located in Quezon City is seeking a Digital Marketing Specialist. In this role, you will be responsible for planning and executing digital marketing campaigns to boost brand awareness and drive traffic. The ideal candidate has at least 3 years of experience in digital marketing, strong skills in SEO and social media marketing, and excellent analytical abilities. Join a dynamic team focused on supporting business growth through innovative digital strategies.

Qualifications

• 3+ years experience in digital marketing or similar role.
• Strong knowledge of SEO, SEM, and social media marketing.
• Excellent communication and analytical skills.

Responsibilities

• Develop and execute digital marketing strategies aligned with company goals.
• Manage and optimize social media platforms.
• Plan and run paid advertising campaigns.

Skills

SEO

Social Media Marketing

Email Marketing

Analytical Skills

Content Creation

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Canva

Job description

The Digital Marketing Specialist is responsible for planning, implementing, and monitoring the companys digital marketing campaigns across various online platforms. The role focuses on increasing brand awareness, driving website traffic, generating leads, and supporting overall business growth through digital channels.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with company goals
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Create, schedule, and publish engaging content (posts, blogs, email campaigns, ads)
• Plan and run paid advertising campaigns (Google Ads, Meta Ads, etc.)
• Perform keyword research and implement SEO strategies to improve website ranking
• Monitor website performance using analytics tools (Google Analytics, Search Console)
• Analyze campaign performance and prepare monthly performance reports
• Manage email marketing campaigns and marketing automation tools
• Coordinate with graphic designers, content creators, and external vendors
• Conduct market research and competitor analysis
• Maintain and update website content (CMS management)
• Track marketing budget and ensure cost-effective campaign performance

Qualifications

• Bachelors degree in Marketing, Business, Communications, or related field
• 13 years experience in digital marketing or similar role
• Strong knowledge of SEO, SEM, social media marketing, and email marketing
• Experience with Google Ads, Meta Ads Manager, and analytics tools
• Basic knowledge of graphic design tools (Canva, Adobe, etc.) is an advantage
• Excellent communication and analytical skills
• Creative mindset with strong attention to detail
• Ability to manage multiple projects and meet deadlines