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UNIJOBS INTERNATIONAL MANPOWER seeks a digital marketing specialist to drive social media strategy and execution. You will manage our presence on LinkedIn, Facebook, Instagram, X, and other platforms while coordinating content calendars and campaigns.
You will craft engaging content, monitor performance, and collaborate with teams to optimize reach, engagement, and lead generation across channels. Strong writing and Canva skills are required.
This role encompasses social media management, digital marketing campaign execution, lead generation support, email marketing, and reporting on digital marketing activities across multiple channels and platforms.
Manage the company's social media presence across LinkedIn, Facebook, Instagram, X (Twitter), and other relevant digital platforms
Develop and maintain the social media and content calendar
Create, schedule, publish, and monitor content across multiple platforms
Adapt content and messaging based on the audience and requirements of each platform
Monitor engagement, comments, messages, and other social media activities
Plan, execute, and monitor digital marketing campaigns across relevant channels
Develop initiatives to increase brand awareness, engagement, website traffic, and lead generation
Conduct online research to identify potential clients, companies, industries, and key decision-makers
Support B2B lead generation and prospecting activities
Track social media growth, reach, engagement, campaign performance, leads generated, and other relevant KPIs
Experience in Digital Marketing, Social Media Marketing, Marketing, Communications, or a related role
Hands-on experience managing LinkedIn, Facebook, Instagram, X, and other social media platforms
Strong content writing and written English communication skills
Experience with Canva or similar content/design tools
Familiarity with email marketing, SEO, social media analytics, and digital marketing tools
Creative, proactive, organized, and able to work with minimal supervision
Comfortable coordinating with different departments and managing multiple marketing initiatives