Digital Marketing Specialist (Onsite work)

XMCBPO; Pasig; On-site; PHP 279,000 - 558,000; Full time

Job summary

XMCBPO in the Philippines is seeking a Digital Marketing Specialist to grow our online presence across LinkedIn, Facebook, Instagram, X, and other platforms. You will craft and manage content calendars, publish posts, and monitor engagement.

You will plan campaigns, support lead generation, optimize emails and web content, and deliver reporting on performance. The role requires strong English writing, familiarity with Canva, and the ability to coordinate with multiple teams.

Qualifications

• Experience in Digital Marketing or related role.
• Strong written English communication skills.
• Hands-on experience managing multiple social media platforms.

Responsibilities

• Manage the company’s social media across LinkedIn, Facebook, Instagram, X, and other platforms.
• Develop and maintain the social media and content calendar.
• Create, schedule, publish, and monitor content across platforms.
• Adapt content per platform audience and requirements.
• Monitor engagement, comments, and messages.
• Identify new platforms to enhance online presence.
• Create basic graphics and marketing materials using Canva or similar tools.
• Plan, execute, and monitor digital marketing campaigns across relevant channels.
• Support organic and paid digital marketing activities.
• Monitor campaign performance and suggest improvements.
• Conduct online research to identify potential clients and decision-makers.
• Assist with LinkedIn and other digital outreach campaigns.
• Maintain lead/prospect trackers and monitor follow-ups.
• Coordinate with Business Development on campaigns to generate opportunities.
• Assist in email marketing and outreach campaigns.
• Support website and content updates; apply basic SEO practices.
• Conduct competitor, market, and industry research.
• Track KPIs and prepare regular reports on marketing activities.

Skills

Social media marketing

Content writing

Lead generation

Email marketing

SEO basics

Analytics

Written English

Tools

Canva

Job description

Position: Digital Marketing Specialist

Employment: Full-Time

Salary: Depending on experience and qualifications

Target Start Date: As soon as possible

Job Description / Key Responsibilities

Social Media Management & Content

• Manage the company's social media presence across LinkedIn, Facebook, Instagram, X (Twitter), and other relevant digital platforms.

• Develop and maintain the social media and content calendar.

• Create, schedule, publish, and monitor content across multiple platforms.

• Adapt content and messaging based on the audience and requirements of each platform.

• Monitor engagement, comments, messages, and other social media activities.

• Identify new platforms and channels that can improve the company's online presence.

• Create basic graphics, marketing materials, and social media content using Canva or similar tools.

Digital Marketing & Campaigns

• Plan, execute, and monitor digital marketing campaigns across relevant channels.

• Develop initiatives to increase brand awareness, engagement, website traffic, and lead generation.

• Support organic and paid digital marketing activities as required.

• Monitor campaign performance and recommend improvements based on results.

Lead Generation & Business Development Support

• Conduct online research to identify potential clients, companies, industries, and key decision-makers.

• Support B2B lead generation and prospecting activities.

• Assist with LinkedIn and other digital outreach campaigns.

• Maintain and update lead/prospect trackers and monitor follow-ups.

• Coordinate with Business Development on campaigns and marketing initiatives designed to generate new opportunities.

Email Marketing & Online Presence

• Assist in creating and executing email marketing and outreach campaigns.

• Support website and online content updates as required.

• Apply basic SEO practices to improve online visibility.

• Conduct competitor, market, and industry research.

Reporting & Analytics

• Track social media growth, reach, engagement, campaign performance, leads generated, and other relevant KPIs.

• Maintain marketing trackers and databases.

• Prepare regular reports on digital marketing activities and results.

• Recommend improvements based on campaign and platform analytics.

Preferred Qualifications

• Experience in Digital Marketing, Social Media Marketing, Marketing, Communications, or a related role.

• Hands-on experience managing LinkedIn, Facebook, Instagram, X, and other social media platforms.

• Experience in B2B marketing and lead generation is preferred.

• Strong content writing and written English communication skills.

• Experience with Canva or similar content/design tools.

• Familiarity with email marketing, SEO, social media analytics, and digital marketing tools.

• Knowledge of paid social media advertising is an advantage.

• Creative, proactive, organized, and able to work with minimal supervision.

• Comfortable coordinating with different departments and managing multiple marketing initiatives.