Part-time Digital Marketing Specialist

Megumi International Food Inc.; Quezon City; Presencial; PHP 334.800 - 558.000; Jornada completa

Descripción de la vacante

A dynamic food company in Metro Manila is seeking a Digital Marketing Specialist to enhance brand visibility and drive online engagement. This role involves creating digital marketing strategies, managing social media platforms, and analyzing campaign performance. The ideal candidate will hold a Bachelor's degree in a relevant field and have 1–3 years of experience in digital marketing. Strong knowledge of SEO and paid advertising is essential, alongside excellent communication skills.

Formación

• 1–3 years experience in digital marketing or similar role.
• Strong knowledge of SEO, SEM, social media marketing, and email marketing.
• Excellent communication and analytical skills.

Responsabilidades

• Develop and execute digital marketing strategies aligned with company goals.
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, TikTok).
• Plan and run paid advertising campaigns (Google Ads, Meta Ads).

Conocimientos

SEO

Social media marketing

Email marketing

Google Ads

Analytical skills

Content creation

Educación

Bachelor’s degree in Marketing, Business, Communications, or related field

Herramientas

Google Ads

Meta Ads Manager

Google Analytics

Canva

Adobe

Descripción del empleo

The Digital Marketing Specialist is responsible for planning, implementing, and monitoring the company’s digital marketing campaigns across various online platforms. The role focuses on increasing brand awareness, driving website traffic, generating leads, and supporting overall business growth through digital channels.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with company goals
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Create, schedule, and publish engaging content (posts, blogs, email campaigns, ads)
• Plan and run paid advertising campaigns (Google Ads, Meta Ads, etc.)
• Perform keyword research and implement SEO strategies to improve website ranking
• Monitor website performance using analytics tools (Google Analytics, Search Console)
• Analyze campaign performance and prepare monthly performance reports
• Manage email marketing campaigns and marketing automation tools
• Coordinate with graphic designers, content creators, and external vendors
• Conduct market research and competitor analysis
• Maintain and update website content (CMS management)
• Track marketing budget and ensure cost-effective campaign performance

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1–3 years experience in digital marketing or similar role
• Strong knowledge of SEO, SEM, social media marketing, and email marketing
• Experience with Google Ads, Meta Ads Manager, and analytics tools
• Basic knowledge of graphic design tools (Canva, Adobe, etc.) is an advantage
• Excellent communication and analytical skills
• Creative mindset with strong attention to detail
• Ability to manage multiple projects and meet deadlines