Growth Marketing Lead

vamasters, Inc.; Vigan; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

vamasters, Inc. is seeking a hands-on Growth Marketing Lead to build new client acquisition channels from scratch. You will design, launch, and test channels (paid, email, LinkedIn, outbound, referrals) on a lean budget, turning winners into repeatable growth engines.

The candidate is resourceful, data-driven, and ready to challenge leadership when numbers point in another direction. Strong English and AI-tool comfort are required for success.

Qualifications

• Proven track record building at least one marketing channel from zero with measurable results.
• Hands-on experience running paid campaigns (Meta/Facebook, Google, or LinkedIn).
• Strong funnel metrics understanding; able to diagnose why leads don't convert.
• Resourceful prospect research to identify specific people and companies online.
• Strong analytical and problem-solving abilities; asks questions before solutions.
• Excellent written and spoken English.
• Comfortable using AI tools to move faster while applying judgment.
• Confident to voice opinions, set priorities, and justify decisions.
• Dependable, precise, and self-sufficient.
• Strong communication skills.

Responsibilities

• Build, launch, and test new acquisition channels including paid ads, email, LinkedIn, outbound, and referrals.
• Run lean-budget experiments, read results, decide what to scale or drop.
• Monitor funnel from lead to signed client with focus on lead quality and cost per client.
• Shape lead qualification elements like landing pages, forms, and targeting.
• Research target businesses and decision makers using LinkedIn, review sites, and sources.
• Write and execute personalized outreach campaigns to prospective clients.
• Leverage client base, reviews, referrals, and partner relationships.
• Partner with the sales team to strengthen lead handoff and follow-up.
• Report results with clear recommendations and what isn't worth pursuing.
• Take ownership of growth strategy as channels prove themselves.

Skills

Channel creation

Paid campaigns

Funnel metrics

Prospect research

Analytical thinking

Excellent English

AI tools

Decision making

Communication

Self-sufficiency

Tools

LinkedIn Sales Navigator

Email marketing platforms

Landing page builders

Automation platforms

Job description

Job Summary: We're currently hiring a hands-on Growth Marketing Lead to build our next client acquisition channels from scratch. Most of our clients already come through our organic and AI search channel, and we now need someone to design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the winners into repeatable growth engines. The right person is resourceful, asks the right questions before reaching for answers, supports decisions with data, and is confident enough to challenge leadership when the numbers point in another direction.

Key Responsibilities:

• Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
• Run lean-budget experiments, read results quickly, and decide what to scale, adjust, or drop
• Monitor the full funnel from lead to signed client, with attention on lead quality and cost per client, not just cost per lead
• Shape lead qualification elements such as landing pages, form questions, and targeting to draw in high-intent prospects
• Research and pinpoint target businesses and decision makers using LinkedIn, Sales Navigator, review sites, and other sources
• Write and execute personalized outreach campaigns to prospective clients
• Get the most out of existing assets, including our client base, reviews, referral program, and partner relationships
• Partner closely with the sales team to strengthen lead handoff and follow-up
• Report results with clear recommendations, including what isn't worth pursuing
• Take on ownership of growth strategy step by step as channels prove themselves

Mandatory Skills:

• Proven track record building at least one marketing or lead generation channel from zero, with measurable results
• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• Strong grasp of funnel metrics and the ability to diagnose why leads aren't converting
• Resourceful prospect research skills, including tracking down specific people and companies online
• Strong analytical and problem-solving abilities, with a habit of asking questions before proposing solutions
• Excellent written and spoken English
• Comfortable using AI tools to move faster while still applying your own judgment
• Confidence to voice opinions, set priorities, and push back with clear reasoning
• Dependable, precise, and self-sufficient
• Strong communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• Background in outsourcing, staffing, or professional services marketing
• Experience with LinkedIn Sales Navigator and cold outreach
• Experience with email marketing and automation platforms
• Experience building or growing referral or partnership programs
• Familiarity with landing page builders and conversion optimization
• Track record of producing results on small test budgets

Why Join Us: This is a rare chance to build a growth function hands-on, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. Prove a channel, and the role grows with you.