Digital Marketing Officer

Matimco, Inc.; Valenzuela; Hybrid; PHP 240,000 - 420,000; Full time

Job summary

Matimco, Inc. is seeking a Digital Marketing Officer to lead content creation, social media management, and campaign optimization. You will own content calendars, collaborate with internal teams and external agencies, and drive brand awareness across major platforms.

The role requires strong copywriting, SEO understanding, and English communication skills. You will report to the Head of Brand and Product Marketing and operate in a hybrid setup with flexibility for remote work.

Qualifications

• Minimum of 2 years as a digital marketing officer, social media officer, or strategist with focus on brand awareness.
• Hands-on knowledge of Facebook, Instagram, LinkedIn, X (Twitter), Pinterest and other major platforms.
• Strong understanding of SEO, web traffic metrics, and familiarity with web design/publishing.
• Exceptional copywriting, critical thinking and problem-solving abilities.
• Excellent multitasking and organizational skills; able to collaborate across teams.
• Highly proficient in English (written and spoken) to handle copywriting and outreach.

Responsibilities

• Develop, implement, and manage engaging content for social channels and the company website.
• Plan and create comprehensive digital activity calendars and campaigns.
• Monitor SEO and web metrics; optimize content based on data insights.
• Collaborate with Brand Managers, Sales, Design and external agencies to align objectives.
• Build a strong brand network by connecting with industry professionals and influencers.
• Track KPIs and ensure boosted posts reach and engagement targets.

Skills

Social media management

Content strategy

Copywriting

Analytics

English communication

Cross-functional collaboration

Education

Bachelor's degree

Tools

Facebook

Instagram

LinkedIn

X (Twitter)

Pinterest

Google Analytics

Job description

As a Digital Marketing Officer, you will play a crucial role in executing, managing, and optimizing our company’s digital marketing campaigns. You will be fully involved throughout the campaign lifecycle—from ideation and planning to implementation, measurement, and optimization. Working closely with internal marketing teams and external digital agencies, you will drive strategic initiatives to achieve key objectives set by the Head of Brand and Product Marketing, such as increasing digital sales, lead generation, brand engagement, and conversions.

This full-time position reports directly to the Head, Brand and Product Marketing, operates on a shared-accountability budget for ad boosting, and is office-based / work from home until further notice.

What you'll be doing

• Content & Strategy Management: Develop, implement, and manage engaging content for various social media channels and the company website, while strategizing and creating comprehensive digital activity calendars.
• Campaign Optimization: Monitor SEO, track web traffic metrics, and analyze user engagement to suggest continuous content optimization and measure the success of every social media campaign.
• Cross-Functional Collaboration: Partner closely with Brand Managers, Sales, Design and Communications Services, Visual Merchandising, and external digital agencies to align on overarching corporate objectives.
• Network & Community Building: Connect and communicate with industry professionals and influencers via social media to build a strong brand network.
• Trend & Tech Oversight: Stay up to date with the latest social media best practices, emerging technologies, and audience/buyer persona research to keep the brand ahead of the curve.
• Performance Tracking: Actively track and meet Key Performance Indicators (KPIs), focusing on daily query responses, daily qualified sales leads, and overall engagement/reach of boosted posts.

What we're looking for

• Experience: Minimum of 2 years of proven experience as a digital marketing officer, social media officer, or social media strategist with a focus on brand awareness and impressions.
• Platform Expertise: Excellent, hands-on knowledge of Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and other major social media platforms and best practices.
• Technical Skills: Strong understanding of SEO, web traffic metrics, and familiarity with web design and publishing.
• Core Competencies: Exceptional copywriting skills, sharp critical thinking, and robust problem-solving capabilities.
• Soft Skills: Excellent multitasking and organizational skills, with the ability to collaborate effectively across internal teams and external community managers.
• Communication: Highly proficient in English (both written and verbal) to effectively handle copywriting, daily query management, and professional networking.
• Education: Graduate of a 4-year degree program in any course.