Digital Marketing Officer

Anytime Fitness Otis Inc.; Angeles; On-site; PHP 334,800 - 558,000; Full time

Job summary

A fitness franchise in the Philippines is seeking a Digital Marketing Specialist to create and manage digital content, optimize campaigns, and ensure brand consistency. The ideal candidate will have a degree in Marketing, proven experience in digital roles, and strong communication skills. This position offers the chance to create engaging marketing materials and manage social media strategies.

Qualifications

• Proven working experience (e.g., 2+ years) in Digital Marketing or Web Management.
• Strong knowledge of current SEO/SEM best practices.

Responsibilities

• Create, design, and maintain company website ensuring up-to-date content.
• Manage official social media accounts and develop a content calendar.
• Measure and report on the performance of digital marketing campaigns.

Skills

Graphic Design

Video Editing

SEO/SEM

Social Media Management

Education

Vocational, Undergrad or Bachelor's degree in Marketing

Tools

Adobe Photoshop

Adobe Premiere Pro

WordPress

Job description

Digital Presence & Design

• Website Management: Create, design, and maintain the company website (CMS, e.g., WordPress, etc.), ensuring all content is up-to-date, visually appealing, and optimized for user experience (UX) and search engines (SEO).
• Creative Collateral: Design and produce various marketing materials, including flyers, banners, brochures, and graphic assets for digital and print use.
• Brand Consistency: Ensure all digital content and design adheres to the company's brand guidelines and tone of voice.

Content & Campaign Creation

• Video Production: Plan, shoot, and edit various video content, including campaign videos, product demos, tutorials, and "walkthrough" videos.Social Media Strategy: Create and manage official social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.) and develop a cohesive content calendar.
• Content Posting: Write engaging copy and manage the daily/weekly posting schedule for all social media channels and the company website (blog posts, news, updates).

Analysis & Optimizationh3>

• Performance Tracking: Measure and report on the performance of all digital marketing campaigns (ROI and KPIs) using analytics tools (e.g., Google Analytics).
• Insights & Optimization: Identify trends and insights to optimize campaign spend and performance, driving continuous improvement in engagement and conversions.
• Digital Strategy: Assist in brainstorming and implementing new and creative growth strategies for all digital channels.

Essential Qualifications and Skills

• Education: Vocational, Undergrad or Bachelor's degree in Marketing, Communications, Multimedia Arts, or a related field.
• Experience: Proven working experience (e.g., 2+ years) in a dedicated Digital Marketing, Content Creation, or Web Management role.

Technical Skills – Design

• Proficiency in Graphic Design Software (e.g., Adobe Photoshop, Illustrator, Canva, or equivalent).

Technical Skills – Video

• Proficiency in Video Editing Software (e.g., Adobe Premiere Pro, DaVinci Resolve, or equivalent).

Technical Skills – Web

• Solid understanding of Website Content Management Systems (CMS) (e.g., WordPress, Shopify, etc.).

Marketing Knowledge

• Strong knowledge of current SEO/SEM best practices.

Social Media Expertise

• In-depth knowledge of major social media platforms (FB, IG, TikTok, etc.) and their organic content and advertising systems.

Communication

• Excellent Written and Verbal Communication skills for creating compelling copy and presenting ideas.

Soft Skills

• Demonstrated Creativity and the ability to produce innovative content.
• Strong Organizational and Project Management skills to manage multiple deadlines.