Digital Marketing Officer

Virtual Business Partners Pty. Ltd.; Cebu City; On-site; PHP 420,000 - 620,000; Full time

Benefits offered by this job

HMO + Dental & Optical

2-week paid Christmas vacation

Electricity & Data subsidies

Educational assistance (PHP 25K)

Training and equipment provided

Job summary

Virtual Business Partners Pty. Ltd. seeks a Digital Marketing Officer to support the delivery of digital campaigns, lead generation, market research, and optimization of our online strategies.

The role covers content marketing, copywriting, and ongoing internal/external communications across the business. The candidate will manage paid, owned, and earned channels, execute campaigns in HubSpot/SharePoint, and collaborate with Growth, Brand, and Events teams to ensure accurate tracking and data

Qualifications

• Bachelor's/college degree in Marketing or related discipline.
• 3–5+ years in a digital marketing role with hands-on execution.
• Strong experience with HubSpot or similar platforms.
• Experience with campaign QA, data integrity, and reporting.
• Ability to work with performance data and optimization insights.

Responsibilities

• Execute day-to-day digital marketing campaigns across paid, owned and earned channels as directed.
• Implement campaign builds, updates and optimisations in line with briefs and timelines.
• Own content pillars and content calendar, ensuring publish on schedule.
• Flag risks to volume, quality or timelines and coordinate with Growth/Brand teams.
• Proofread and release internal/external communications to ensure brand consistency.
• Coordinate HubSpot and SharePoint forms, emails and workflows with the Talent Marketing Lead.
• Ensure landing pages are aligned for tracking and lead capture.
• Collaborate with SEO/SEM partners and external agencies.
• Support reporting dashboards used by Marketing leadership.
• Work with creative and brand teams to implement assets across platforms.

Skills

Digital marketing

Campaign execution

Data-driven decisions

Content creation

Communication

Education

Bachelor's degree in Marketing

Tools

HubSpot

SharePoint

Asana

SEO tools

Analytics tools

Job description

Overview of the Role

The Digital Marketing Officer will be responsible for supporting the delivery of all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimise the performance of our digital strategies. This role should have a background in the different paid ad platforms as well as the set-up, launch and reporting processes of each.

This role develops various online promotions and email campaigns for both talent and client acquisition, as well as content marketing and copywriting to support sales efforts. This role also takes the lead on execution of communications across the business; both internally and externally.

Responsibilities:

• Execute day-to-day digital marketing campaigns across paid, owned and earned channels as directed.
• Implement campaign builds, updates and optimisations in line with agreed briefs and timelines.
• Own the delivery and maintenance of the approved content pillars and content calendar, ensuring planned content is published accurately and on schedule.
• Flag risks to volume, quality or timelines early and work with the Growth Lead and Brand teams to resolve gaps.
• Internal and External Company Communications: Proofread and release internal and external communications such as company announcements and updates to ensure consistency, accuracy and brand alignment.
• ExecuteMS forms, emails and workflows in HubSpot and SharePoint in close collaboration with the Talent Marketing & Events Lead for required updates
• Ensure all campaign landing page content is aligned and configured for tracking, attribution and lead capture.
• Act as the day-to-day marketing contact for external SEO and SEM partners.
• Support reporting and dashboards used by the Digital Marketing & Growth Lead and leadership.
• Work closely with creative and brand teams to ensure assets are correctly implemented across digital platforms.
• Support Events & Recruitment Marketing campaigns with digital execution.

• Bachelor's/college degree in Marketing, Digital Marketing, Communications, Business or a related discipline.
• 3-5+ years' experience in a digital marketing or marketing operations role, with hands-on execution responsibility.
• Strong experience executing campaigns, workflows and automation in HubSpot or similar platforms.
• Proven ability to implement campaigns accurately, manage QA processes and maintain data integrity
• Comfortable working with performance data, reports and optimization insights
• Experience working within structured workflows using tools such as Asana.
• Clear communicator, able to work closely with growth, brand and creative teams.
• Detail-oriented, accountable and execution-focused. Take pride in getting things right. Can handle high volume of tasks and capably organize priorities to ensure success.

• 500K per incident HMO coverage + Dental & Optical benefits
• 2-week paid Christmas vacation
• Electricity & Data subsidies
• 25K Educational Assistance
• Training and equipment will be provided
• Fixed Schedule of Mon-Fri from 7 AM to 4 PM