Digital Marketing Officer

Expressions Stationery Shop, Inc.; Makati; On-site; PHP 360,000 - 720,000; Full time

Job summary

Expressions Stationery Shop, Inc. is seeking a proactive Social Media Manager to drive engaging content and maintain a strong brand voice across platforms.

You will develop topics, monitor trends, manage editorial calendars, coordinate with departments, and grow online presence on Facebook, Instagram, TikTok, and more, leveraging analytics and SEO practices to boost reach and conversions.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related fields.
• 1–2 years in social media management, content creation, and marketing.
• Experience in market research, online marketing strategies, and managing social media accounts.
• Strong written and verbal communication for web and social platforms.
• Familiarity with SEO and SEM best practices and tools.
• Advanced knowledge of Google Analytics, AdWords, and social media advertising platforms.
• Experience with graphic design, photo and video editing tools is a plus.

Responsibilities

• Ensure consistency in copywriting aligned with brand voice; generate, edit, and share content that resonates with marketing plans.
• Develop engaging content topics; cultivate online connections to promote products.
• Oversee corporate website and maintain strong presence on Facebook, Instagram, TikTok, Pinterest, and website.
• Monitor social media trends to leverage them in online marketing efforts.
• Maintain a social media editorial calendar for timely postings.
• Coordinate with various departments to address online inquiries effectively.

Skills

Social media management

Content creation

Marketing

Copywriting

Brand voice

SEO

SEM

Google Analytics

AdWords

Graphic design

Photo editing

Video editing

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related fields

Tools

Graphic design software

Photo editing software

Video editing software

Job description

Key responsibilities

• Ensure consistency in copywriting aligned with brand voice. Generate, edit, and share content that resonates with marketing plans. Curate and oversee all published textual, visual, and video content.

• Develop engaging content topics to captivate target audience. Cultivate meaningful online connections to promote products.

• Oversee corporate website and maintain strong presence on social platforms including Facebook, Instagram, TikTok, Pinterest, and website.

• Monitor social media trends to leverage them in online marketing efforts.

• Maintain a social media editorial calendar for timely postings.

• Coordinate with various departments to address online inquiries effectively.

About you

• Bachelor's degree in Marketing, Communications, Public Relations, or related fields.

• 1-2 years in social media management, content creation, and marketing.

• Experience in conducting market research, implementing online marketing strategies, and managing social media accounts.

• Strong written and verbal communication skills to create engaging content for the web and social media platforms.

• Familiarity with SEO and SEM best practices and tools.

• Advanced knowledge of Google Analytics, AdWords, and social media advertising platforms.

• Experience with graphic design, photo and video editing tools a plus.