Digital Marketing Manager

R2 Group of Exclusive Brands; Makati; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

R2 Group of Exclusive Brands is seeking a results-driven Digital Marketing Manager to lead our digital strategy across a growing portfolio of beauty, grooming, wellness, and café brands. This role focuses on generating leads, driving customer visits, increasing bookings, and contributing to revenue growth.

You will develop and execute comprehensive digital campaigns, optimize the customer journey, and deliver data-driven insights to improve performance across platforms.

Qualifications

• 3–5 years of experience in Digital Marketing
• Experience in multi-brand, retail, beauty, wellness, hospitality, or consumer-facing environments
• Proven experience in lead generation, performance marketing, and customer conversion

Responsibilities

• Develop and execute digital marketing strategies across multiple brands and platforms.
• Lead digital campaigns across social media, paid media, content marketing, SEO, and Google Business Profile.
• Drive lead generation and conversion into inquiries, bookings, store visits, and sales.
• Manage digital touchpoints and improve the end-to-end customer journey.
• Monitor campaign performance, ROI, customer acquisition, and conversion metrics.
• Develop dashboards and reports to inform business and brand decisions.
• Analyze data to identify opportunities and optimize performance.
• Strengthen online brand visibility, engagement, and reputation across digital platforms.
• Collaborate with Operations, Brand, Sales and other teams to align digital initiatives with business objectives.
• Lead, coach, and develop the Digital Marketing Team to deliver high-performing campaigns

Skills

Social Media Marketing

Paid Media

SEO

Content Strategy

Google Business Profile

Digital Analytics and Reporting

Digital Marketing Funnels

Customer Acquisition

Conversion Optimization

Lead Generation

Performance Marketing

Job description

Turn attention into action—and digital engagement into real business growth.

R2 Group of Exclusive Brands is looking for a results-driven Digital Marketing Manager to lead our digital strategy across a growing portfolio of beauty, grooming, wellness, and café brands.

This role is for someone who understands that digital marketing is not just about likes, impressions, and followers. It is about generating leads, driving customer visits, increasing bookings, and ultimately contributing to revenue growth.

WHAT YOU’LL DO

• Develop and execute digital marketing strategies across multiple brands and platforms.

• Lead digital campaigns covering social media, paid media, content marketing, SEO, and Google Business Profile.

• Drive lead generation and conversion into inquiries, bookings, store visits, and sales.

• Manage digital customer touchpoints and help improve the end-to-end customer journey.

• Monitor campaign performance, ROI, customer acquisition, and conversion metrics.

• Develop dashboards and reports to provide actionable insights for business and brand decisions.

• Analyze campaign and customer data to identify opportunities and continuously optimize performance.

• Strengthen online brand visibility, engagement, and reputation across digital platforms.

• Work closely with Operations, Brand, Sales, and other teams to align digital initiatives with business objectives.

• Lead, coach, and develop the Digital Marketing Team to deliver high-performing campaigns and initiatives.

WHAT WE’RE LOOKING FOR

• 3–5 years of experience in Digital Marketing, preferably in a multi-brand, retail, beauty, wellness, hospitality, or consumer-facing environment.

• Proven experience in lead generation, performance marketing, and customer conversion.

• Strong knowledge of:

  • Social Media Marketing

  • Paid Media / Performance Marketing

  • SEO

  • Content Strategy

  • Google Business Profile

  • Digital Analytics and Reporting

• Strong understanding of digital marketing funnels, customer acquisition, and conversion optimization.

• Ability to translate digital data and insights into business actions and measurable results.

• Strong creative eye combined with a commercial and results-driven mindset.

• Excellent communication, project management, and stakeholder management skills.

• Experience managing or mentoring a digital marketing team is an advantage.

• Portfolio or examples of successful digital campaigns are highly preferred.

WHAT SUCCESS LOOKS LIKE

You will be successful in this role when digital marketing becomes a stronger contributor to the business—generating more qualified leads, more customers, more bookings and visits, stronger brand visibility, and measurable revenue impact.