Digital Growth & Brand Manager

Drake International Philippines; Pampanga; On-site; PHP 700,000 - 1,300,000; Full time

Benefits offered by this job

Exposure to a dynamic, growing team

Structured training and professional发展

Working schedule: 7:00 AM to 3:00 PM P

Job summary

Drake International Philippines seeks a Digital Growth & Brand Manager to lead the organization’s online evolution, driving brand growth and a seamless retail journey through innovative digital strategies.

You will oversee digital marketing, e-commerce operations, and cross-functional collaboration with branding, sales, and category teams, while mentoring two coordinators and delivering measurable growth across platforms including Amazon and Shopify.

Qualifications

• Tertiary qualification in Marketing, Digital Media, Communications, or related field (essential).
• Minimum 5 years’ experience in digital marketing or e-commerce management, ideally within FMCG, health, or retail industries.
• Proven success in managing online sales channels and delivering measurable growth.
• Track record of scaling a D2C health, wellness, beauty, or premium FMCG brand.
• Experience leading small teams or managing direct reports.
• Strong understanding of social media strategy, content marketing, and influencer management.
• Demonstrated experience with digital platforms such as Shopify, WooCommerce, or equivalent

Responsibilities

• Develop, implement, and manage the company’s digital marketing and e-commerce strategy in line with business goals.
• Oversee digital advertising, SEO/SEM, PPC, paid media, and content marketing initiatives.
• Manage the design, functionality, and performance of the company’s website and e-commerce platforms to ensure optimal user experience and conversion.
• Manage the company’s social media presence and influencer partnerships to enhance brand awareness, engagement, and digital reach.
• Monitor, analyse, and report on digital campaign performance, website traffic, and sales data to inform ongoing optimisation.
• Collaborate with the Branding, Sales, and Category teams to ensure digital content aligns with brand strategy and promotional priorities.
• Drive digital innovation through new tools, trends, and technologies that enhance the company’s online presence.
• Manage all aspects of the e-commerce platform, including product listings, pricing accuracy, inventory updates, and promotional activity.
• Oversee online merchandising and ensure the product presentation reflects brand and marketing objectives.
• Develop and implement online sales initiatives and campaigns to achieve revenue targets.
• Collaborate with logistics and operations teams to ensure smooth order processing and delivery performance.
• Analyse consumer behaviour and purchasing trends to identify opportunities for growth.
• Lead and develop the Email Marketing & Copywriting Coordinator and the Social Media & Influencer Marketing Coordinator to deliver cohesive and effective campaigns.
• Set clear KPIs and performance objectives for direct reports.
• Foster collaboration across the digital team and with other marketing functions to ensure brand and campaign consistency.
• Support professional development of team members through mentoring, feedback, and training.
• Oversee the creation and scheduling of digital content across email, social, and web platforms.
• Ensure all messaging, visuals, and copy reflect the TouchBio brand tone and values.
• Coordinate digital campaign calendars to align with broader marketing and promotional activities.
• Implement A/B testing, segmentation, and automation strategies to improve engagement and conversion.
• Manage relationships with digital agencies, influencers, and partners where relevant.

Skills

Digital marketing

E-commerce management

SEO/SEM

PPC

Content marketing

Social media strategy

Influencer management

A/B testing

Automation

Team leadership

Education

Bachelor's degree in Marketing/Digital Media/Communications

Tools

Shopify

WooCommerce

Job description

This vibrant sporting organization is seeking a visionary Digital Growth & Brand Manager to lead their online evolution, driving brand growth and streamlining the fan experience through innovative digital strategies and a seamless retail journey.

Job Overview

The Digital Growth & Brand Manager is responsible for driving the company’s digital presence, online sales growth, and digital marketing performance across all platforms. The role oversees the planning, execution, and optimisation of digital marketing campaigns and the management of e-commerce channels to maximise customer engagement and revenue.

Responsibilities

Digital Strategy and Execution

• 1. Develop, implement, and manage the company’s digital marketing and e-commerce strategy in line with business goals.
• 2. Oversee digital advertising, SEO/SEM, PPC, paid media, and content marketing initiatives.
• 3. Manage the design, functionality, and performance of the company’s website and e-commerce platforms(Amazon, vendor accounts etc) to ensure optimal user experience and conversion.
• 4. Manage the company’s social media presence and influencer partnerships to enhance brand awareness, engagement, and digital reach.
• 5. Monitor, analyse, and report on digital campaign performance, website traffic, and sales data to inform ongoing optimisation.
• 6. Collaborate with the Branding, Sales, and Category teams to ensure digital content aligns with brand strategy and promotional priorities.
• 7. Drive digital innovation through new tools, trends, and technologies that enhance the company’s online presence.

E-Commerce Operations

• 1. Manage all aspects of the e-commerce platform, including product listings, pricing accuracy, inventory updates, and promotional activity.
• 2. Oversee online merchandising and ensure the product presentation reflects brand and marketing objectives.
• 3. Develop and implement online sales initiatives and campaigns to achieve revenue targets.
• 4. Collaborate with logistics and operations teams to ensure smooth order processing and delivery performance.
• 5. Analyse consumer behaviour and purchasing trends to identify opportunities for growth.

Team Leadership and Collaboration

• 1. Lead and develop the Email Marketing & Copywriting Coordinator and the Social Media & Influencer Marketing Coordinator to deliver cohesive and effective campaigns.
• 2. Set clear KPIs and performance objectives for direct reports.
• 3. Foster collaboration across the digital team and with other marketing functions to ensure brand and campaign consistency.
• 4. Support professional development of team members through mentoring, feedback, and training.

Content and Campaign Management

• 1. Oversee the creation and scheduling of digital content across email, social, and web platforms.
• 2. Ensure all messaging, visuals, and copy reflect the TouchBio brand tone and values.
• 3. Coordinate digital campaign calendars to align with broader marketing and promotional activities.
• 4. Implement A/B testing, segmentation, and automation strategies to improve engagement and conversion.
• 5. Manage relationships with digital agencies, influencers, and partners where relevant.

Qualifications

• Tertiary qualification in Marketing, Digital Media, Communications, or related field (essential).
• Minimum 5 years’ experience in digital marketing or e-commerce management, ideally within FMCG, health, or retail industries.
• Proven success in managing online sales channels and delivering measurable growth.
• Track record of scaling a D2C health, wellness, beauty, or premium FMCG brand.
• Experience leading small teams or managing direct reports.
• Strong understanding of social media strategy, content marketing, and influencer management.
• Demonstrated experience with digital platforms such as Shopify, WooCommerce, or equivalent

What's in it for you?

• Exposure to a dynamic, growing business.
• Supportive team culture with ongoing training.
• Working schedule: 7:00 AM to 3:00 PM PHT / 6:00 AM to 2:00 PM