35493545085 - Digital Marketing Manager at Activate Talent Philippines

Comunidade Metodista; Philippines; Remote; PHP 400,000 - 700,000; Full time

Job summary

Comunidade Metodista is seeking a creative, data-driven Digital Marketing Manager to own the marketing funnel from awareness to conversion and drive sales for our digital products. You will strategize, execute, and optimize multi-channel campaigns, while managing budgets and collaborating with product, design, and sales teams.

The role requires 3+ years of digital marketing experience, strong SEO/SEM skills, and proficiency with tools like Google Analytics, SEMrush, and Mailchimp.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of digital marketing experience, preferably in e-commerce, SaaS, or digital products.
• Proven success in planning and executing end-to-end digital campaigns.
• Solid grasp of SEO, SEM, email marketing, social media and content marketing.
• Proficiency with Google Analytics, SEMrush, Facebook Ads Manager, etc.
• Experience with Mailchimp, Klaviyo or similar.
• Strong copywriting and creative content development skills.
• Highly organized with excellent project management abilities.
• Strong analytical mindset and data-driven decision making.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive product sales.
• Analyze campaign performance and optimize ROI.
• Lead creation and execution of digital campaigns across email, website, social media, and paid ads.
• Manage social media presence on major platforms.
• Develop SEO strategies and collaborate with developers to optimize site performance.
• Design and execute engaging email campaigns and automation.
• Monitor performance metrics across channels and generate actionable insights.
• Collaborate with product, design, and sales teams to align marketing with business goals.
• Optimize budget and spend for maximum impact.

Skills

Digital marketing

Strategy

SEO

Email marketing

Analytics

Content management

PPC

Social media

Education

Bachelor's in Marketing

Tools

Google Analytics

SEMrush

Facebook Ads Manager

Mailchimp

Klaviyo

Shopify

WooCommerce

Job description

Job Title: Digital Marketing Manager

Schedule: M-F, 9AM - 6PM PST

Salary: based on experience

We are seeking a creative, data-driven, and results-oriented Digital Marketing Manager to lead and grow our digital marketing efforts. In this role, you will own the entire marketing funnel from awareness to conversion and play a key part in driving sales for our digital products and scaling our brand.

Responsibilities:

• Strategy & Execution
  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive product sales.
  • Analyze campaign performance regularly to identify areas for improvement and maximize ROI.
  • Use customer insights and performance data to refine messaging and optimize future strategies.
• Content & Campaign Management
  • Lead the creation and execution of digital campaigns, including email newsletters, website content, social media posts, and paid advertising.
  • Manage and grow our presence on key social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
  • Develop and manage paid advertising strategies across platforms such as Google Ads, Facebook, and Instagram.
  • Ensure all marketing content aligns with our brand voice, values, and goals.
• SEO & Website Optimization
  • Create and implement SEO strategies to boost organic traffic and improve search engine rankings.
  • Collaborate with developers and designers to optimize website performance, user experience, and conversion rates.
• Email Marketing & Automation
  • Design and execute engaging email campaigns to nurture leads and convert customers.
  • Leverage email automation and segmentation tools to drive engagement and sales.
• Analytics & Reporting
  • Monitor and analyze performance metrics across all digital channels, including traffic, engagement, lead generation, and sales.
  • Use analytics tools (e.g., Google Analytics, SEMrush) to generate insights and inform future strategies.
• Cross-Functional Collaboration
  • Partner with product, design, and sales teams to ensure marketing initiatives are aligned with overall business objectives.
  • Stay informed on digital marketing trends, tools, and best practices to keep strategies fresh and effective.
• Budget Management
  • Manage the digital marketing budget and allocate resources efficiently for maximum impact.
  • Continuously optimize campaign spend to improve cost-effectiveness and performance.

Requirements:

• Bachelors degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, ideally within e-commerce, SaaS, or digital product spaces.
• Proven success in planning and executing end-to-end digital campaigns.
• Solid grasp of SEO, SEM, email marketing, social media, and content marketing.
• Proficiency with tools such as Google Analytics, SEMrush, Facebook Ads Manager, etc.
• Experience with email platforms like Mailchimp, Klaviyo, or similar.
• Strong copywriting and creative content development skills.
• Highly organized with excellent project management abilities.
• Strong analytical mindset with a knack for data-driven decision-making.
• Excellent communication and interpersonal skills.

Preferred Skills

• Experience managing paid media campaigns (Google Ads, Facebook, Instagram, etc.).
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Background in fast-paced start-up environments.
• Knowledge of e-commerce platforms like Shopify or WooCommerce.

Tools to use

• Google Analytics
• SEMrush
• Facebook Ads Manager
• Mailchimp
• Klaviyo (or similar email marketing platforms)
• Facebook
• Instagram
• Shopify
• WooCommerce