Digital and E-Commerce Marketing Manager

EPS; Pampanga; On-site; PHP 446,400 - 781,200; Full time

Benefits offered by this job

Health Insurance

Job Training

Professional Development

Job summary

A leading digital marketing firm in Pampanga, Philippines is seeking an experienced digital marketing manager to lead online sales and brand presence. The role requires at least 5 years in digital marketing or e-commerce, along with leadership experience. You will develop and execute marketing strategies, manage online store operations, and optimize campaign performance. The offer includes health insurance and professional development opportunities, with a full-time schedule from 6 AM to 3 PM.

Qualifications

• 5+ years of experience in digital marketing or e-commerce.
• Proven track record in driving online sales growth.
• Leadership experience handling a small team.

Responsibilities

• Develop and execute digital marketing strategy aligned with business goals.
• Manage paid ads, SEO/SEM, and influencer marketing.
• Optimize website and e-commerce platforms for traffic and conversions.
• Oversee online store operations and sales growth.
• Provide insights and optimize campaigns using analytics tools.

Skills

Digital marketing expertise

E-commerce management

SEO/SEM

Paid media strategy

Social media strategy

Data analytics

Job description

Job Description

Government Mandated Benefits

Insurance Health & Wellness

Health Insurance

Professional Development

Job Training, Professional Development

Schedule: Early shift (6 AM–3 PM range)

Type: Full-time

Role Overview

Leads digital marketing and e-commerce strategy to drive online sales, brand presence, and campaign performance. Combines strategy + hands‑on execution, while managing a small digital team.

Core Responsibilities

1. Digital Marketing & Strategy

• Develop and execute digital marketing strategy aligned with business goals
• Manage paid ads, SEO/SEM, social media, content, and influencer marketing
• Optimize website and e-commerce platforms for traffic, UX, and conversions
• Track and improve campaign performance using data

2. E-Commerce Management

• Oversee online store operations (product listings, pricing, promotions)
• Drive sales growth through campaigns and merchandising
• Analyze customer behavior and sales trends
• Coordinate with operations for smooth order fulfillment
• Manage 2 direct reports (email/copy + social/influencer roles)
• Set KPIs, guide performance, and ensure aligned messaging
• Collaborate with marketing, sales, and branding teams

4. Content & Campaign Execution

• Oversee content across email, social, and web
• Ensure consistent branding and messaging
• Run campaign planning, A/B testing, segmentation, and automation

5. Data & Performance

• Provide insights and optimize campaigns using analytics tools
• Ensure compliance with data/privacy standards

Key Requirements (Must-Haves)

• 5+ years in digital marketing or e-commerce
• Proven track record in driving online sales growth
• Leadership experience (handling at least a small team)
• Strong skills in:
• Paid media, SEO, and social media strategy

Nice-to-Have

• Background in FMCG, retail, or health-related industries
• Certifications in digital marketing, e-commerce, or analytics