Digital Campaigns Assistant Manager

SM Development Corporation; Pasay; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

SM Development Corporation is seeking a Digital Campaigns Assistant Manager in the Philippines to lead performance marketing across Meta, Google, TikTok and other platforms. You will manage campaigns, CRM, and marketing automation to drive qualified leads and revenue growth.

You will analyze data, build insights, and collaborate with Brand, Creative, Web, and Digital Sales to deliver integrated campaigns that improve performance and customer journeys.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 0
• Minimum 5 years in Performance Marketing, Digital Marketing, or Digital Campaign Management.
• Hands-on setup, management, and optimization across Meta, Google, TikTok and other platforms.
• Experience in HubSpot CRM, marketing automation, and lead nurturing programs.
• Meta and Google Certifications are preferred but not required.

Responsibilities

• Develop and execute performance marketing strategies.
• Plan, set up, launch, manage, monitor, and optimize campaigns across Meta, Google, TikTok, LinkedIn and other digital platforms.
• Implement campaign structures, audience targeting, bidding strategies, creative testing, and budget optimization to maximize performance.
• Analyze campaign performance, CRM data, and customer behavior to generate actionable insights and recommendations.
• Prepare regular performance reports and dashboards to support data-driven decision-making.
• Manage and optimize HubSpot CRM and support lead management, customer segmentation, and lifecycle marketing.
• Develop and implement lead nurturing programs, marketing automation workflows, and email marketing campaigns.
• Drive qualified lead acquisition and optimize the customer journey from awareness to conversion.
• Ensure accurate implementation of tracking pixels, conversion events, UTM parameters, and analytics tools.
• Work closely with Brand, Creative, Web, Digital Sales, and other business units to deliver integrated digital marketing campaigns.

Skills

Performance marketing

Campaign management

Data analysis

HubSpot CRM

Marketing automation

Lead nurturing

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

Meta Ads

Google Ads

TikTok Ads

HubSpot

UTM tracking

Job description

About the role

The Digital Campaigns Assistant Manager is responsible for creating and optimizing digital marketing campaigns that generate leads, attract customers, and improve overall marketing performance. This role oversees campaign management, CRM administration, marketing automation, and performance tracking to support business growth.

Key responsibilities

• Develop and execute performance marketing strategies aligned with business objectives.
• Plan, set up, launch, manage, monitor, and optimize campaigns across Meta, Google, TikTok, LinkedIn and other digital platforms
• Implement campaign structures, audience targeting, bidding strategies, creative testing, and budget optimization initiatives to maximize campaign performance.
• Analyze campaign performance, CRM data, and customer behavior to generate actionable insights and recommendations.
• Prepare regular performance reports and dashboards to support data-driven decision-making.
• Manage and optimize HubSpot CRM and support lead management, customer segmentation, and lifecycle marketing.
• Develop and implement lead nurturing programs, marketing automation workflows, and email marketing campaigns.
• Drive qualified lead acquisition and optimize the customer journey from awareness to conversion.
• Ensure accurate implementation of tracking pixels, conversion events, UTM parameters, and analytics tools.
• Work closely with Brand, Creative, Web, Digital Sales, and other business units to deliver integrated digital marketing campaigns.

About you

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
• Minimum of 5 years of experience in Performance Marketing, Digital Marketing, or Digital Campaign Management.
• Hands-on experience in setting up, managing, and optimizing campaigns across Meta, Google, TikTok and other digital platforms
• Experience in HubSpot CRM, marketing automation, and lead nurturing programs.
• Meta and Google Certifications are preferred but not required.
• Strong analytical, communication, project management, and problem-solving skills.

About us

SM Development Corporation is one of the leading names in Philippine real estate, delivering high-quality, well-planned developments nationwide. Committed to building a nation of homeowners, we seek top-caliber talent ready to make an impact.