Digital Marketing Sr. Associate

Focus Global Inc.; Taguig; On-site; PHP 550,000 - 850,000; Full time

Job summary

Focus Global Inc. in Manila is seeking a Digital Marketing Sr. Associate to drive performance marketing initiatives across multiple brands, balancing creative strategy with data-driven decisions.

You will collaborate with business and marketing teams to conceive, execute, and evaluate campaigns across digital platforms, optimizing ROI and trends. This role requires startup-like independence and a passion for analytics.

Qualifications

• Bachelor's degree in any field.
• Exceptional communication, collaboration, and data-analysis skills.
• 1-2 years of experience in Meta Ads, Google Analytics Universe, Lazada/Shopee Sponsored Solutions, and TikTok Ads.

Responsibilities

• Stay ahead of the curve by mastering digital marketing channels, tools, and trends to ensure impactful strategies.
• Implement and manage digital marketing campaigns across various platforms, ensuring alignment with business objectives.
• Lead efforts to address business questions by leveraging metrics to measure, analyze, and improve campaign effectiveness.
• Maintain and analyze analytics dashboards to track ROI, costs, and performance metrics, ensuring continuous optimization of marketing activities.
• Work closely with Digital Marketing and Business teams to design tailored strategies for each business unit, combining creativity with data insights.

Skills

Data analysis

Campaign optimization

Communication

Education

Bachelor's degree

Tools

Meta Ads

Google Analytics Universe

Google Tag Manager

Lazada Sponsored Solutions

Shopee Sponsored Solutions

TikTok Ads

Job description

About the Role:

As a Digital Marketing Sr. Associate, you will take charge of enhancing performance marketing initiatives for multiple brands, each catering to distinct customer demographics and product ranges. Your primary responsibilities will involve collaborating with the business and marketing teams to conceive, execute, and assess diverse marketing campaigns spanning various digital platforms.

Key Responsibilities:

• Stay ahead of the curve by mastering digital marketing channels, tools, and trends to ensure impactful strategies.
• Implement and manage digital marketing campaigns across various platforms, ensuring alignment with business objectives.
• Lead efforts to address business questions by leveraging metrics to measure, analyze, and improve campaign effectiveness.
• Maintain and analyze analytics dashboards to track ROI, costs, and performance metrics, ensuring continuous optimization of marketing activities.
• Work closely with Digital Marketing and Business teams to design tailored strategies for each business unit, combining creativity with data insights.

Job Qualifications:

• Bachelor's degree in any field
• Exceptional communication, collaboration, and data-analysis skills
• 1-2 years of experience in Meta Ads (Collaborative Ads, Auction Ads, Meta Pixel, etc.), Google Analytics Universe (Google Analytics, Google Tag Manager, Google Ads, etc) Lazada or Shopee Sponsored Solutions, and Tiktok Ads (In-Feed, Affiliate, and Livestreams)
• A passion for data and metrics-driven marketing
• Ability to interpret data and translate findings into actionable strategies

You Are an Ideal Candidate if You Are:

• Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding — this environment is perfect for someone who is independent, self-driven, and hungry for growth.
• An excellent communicator: We speak and act quickly. Say it. Mean it. Do it.
• Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.
• Love adopting new technology and software tools: We constantly look for new tools to use that will make our work more efficient and productive.
• Data-driven: We love numbers and data that will help us arrive at impactful decisions.
• Customer-centric: We do whatever it takes to satisfy our customers.