Digital Marketing Manager

Private Advertiser; Manila; On-site; PHP 450,000 - 700,000; Full time

Job summary

Private Advertiser in Manila is seeking a digital marketing professional to plan and execute integrated campaigns across SEO/SEM/PPC, email, social media, and display advertising. You will oversee the company website and social channels, ensuring campaigns are on time and within budget while driving measurable outcomes.

You will collaborate with the marketing team and external vendors, leverage analytics tools to optimize end-to-end customer journeys, and stay current with the latest online

Qualifications

• Experience leading digital marketing campaigns across multiple channels.
• Ability to analyze data and translate insights into actions.
• Proven track record in improving campaign performance.
• Experience with landing-page optimization and conversion funnels.
• Strong collaboration with cross-functional teams.

Responsibilities

• Plan and manage SEO/SEM/PPC campaigns across channels.
• Design, update, and monitor company website and social media.
• Measure performance and report KPIs; optimize campaigns.
• Coordinate with marketing and vendors to meet timelines and budget.
• Create content and improve brand concepts for online campaigns.
• Utilize analytics to optimize end-to-end customer experience.

Skills

SEO/SEM/PPC

Creative thinking

Landing pages

A/B testing

Web analytics

Ad serving tools

Google Ads

TikTok/Facebook Ads

HTML/CSS/JS

Data-driven

Trend awareness

Tools

Google Analytics

Omniture

WebTrends

NetInsight

Job description

Job description:

To develop and utilize the digital marketing campaigns from various ranges of technique including paid Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay-per-Click (PPC); Overseeing the redesign management, maintenance and monitoring the company website and social media account/s.

Key Responsibilities:

• Planning Web, SEO/SEM/PPC, email, social media and display advertising campaigns;

• Design, build, maintain the company’s website and social media presence;Measuring and reporting on the performance of all digital marketing

• campaigns;

• Strong grasp of current marketing tools and strategies to be able to lead integrated digital marketing campaigns from concept to execution.

• Collaborate and coordinate with the Marketing, and other members of the support team and vendors to launch campaigns on time on and on budget;

• Measure and report performance of all digital marketing campaigns, and assess against goals ( KPI);

• Conceptualize, create content and recommend new and enhance existing concepts for the improvement of the brand (e.g online campaign);

• Ensures that paid bloggers is being maximized by the company by enhancing strong and existing relationship;

• Create new blogsite per month that will add positive review to the brand;

• Ensures that the company get value for digital marketing expenditures;

• Brainstorm, plan, execute, optimize and measure new and creative growth strategies and conversion points;

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Evaluate and provide emerging technologies, leadership and perspective for adoption;

Required Skills and Competencies:

• Demonstrable experience leading and managing SEO/SEM/PPC, marketing database, email, social media and/or display advertising campaigns;

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;

• Experience in optimizing landing pages and user funnels;

• Experience with A/B and multivariate experiments;

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);

• Working knowledge of ad serving tools;

• Experience in setting up and optimizing Google Adwords campaigns;

• Has experience in optimizing Tiktok Ads and Facebook Ads;

• Working knowledge of HTML, CSS, and JavaScript development and constraints;

• Strong managerial, analytical and data-driven thinking skills;

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Willing to work onsite, at Ermita, Manil