Digital Campaigns Lead — Performance Marketing

SMDC; Pasay; Sur place; PHP 900 000 - 1 300 000; Plein temps

Résumé du poste

SM Development Corporation invites applications for a Digital Campaigns Assistant Manager based in Metro Manila. The role oversees performance marketing campaigns, CRM administration, marketing automation, and analytics to drive lead generation and growth.

The ideal candidate has a Bachelor’s degree in Marketing/Advertising/Business or Communications and at least 5 years of hands-on experience across major digital platforms, with HubSpot CRM expertise.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or Communications.
• Minimum 5 years of experience in Performance/Digital Campaign Management.
• Hands-on experience setting up, managing, and optimizing campaigns across Meta, Google, TikTok.
• Experience with HubSpot CRM and marketing automation, including lead nurturing.

Responsabilités

• Develop and optimize performance marketing campaigns aligned with objectives.
• Plan, launch, manage, and optimize campaigns across Meta, Google, TikTok, LinkedIn, and more.
• Implement campaign structures, targeting, bidding, creative testing, and budget optimization.
• Analyze campaign data, CRM data, and user behavior to generate insights.
• Prepare regular performance reports and dashboards for decision-making.
• Manage HubSpot CRM, lead management, segmentation, and lifecycle marketing.
• Develop lead nurturing programs and marketing automation workflows.
• Drive qualified lead acquisition and nurture the customer journey.
• Ensure proper tracking pixels and analytics events are in place.

Connaissances

Performance marketing

Digital marketing

Campaign management

Analytics

Project management

Communication

Formation

Bachelor's degree in Marketing/Advertising/Business/Communications

Outils

HubSpot CRM

Marketing Automation

Description du poste

SM Development Corporation invites applications for a Digital Campaigns Assistant Manager based in Metro Manila. The role oversees performance marketing campaigns, CRM administration, marketing automation, and analytics to drive lead generation and growth.

The ideal candidate has a Bachelor’s degree in Marketing/Advertising/Business or Communications and at least 5 years of hands-on experience across major digital platforms, with HubSpot CRM expertise.