Digital and Social Media Marketing Manager

SM Supermalls (Shopping Center Management Corporation); Pasay; Vor Ort; PHP 850.000 - 1.600.000; Vollzeit

Zusammenfassung

SM Supermalls is seeking an experienced marketing professional to lead the family segment strategy, campaigns, and programs at the Head Office in MOA Square, Pasay City. You will translate consumer insights into engaging digital content, drive seasonal campaigns, and provide timely performance reports to support mall operations and overall profitability.

Ideal candidates have 5+ years in social media, digital marketing, and analytics, with a degree in Marketing or related field.

Qualifikationen

• 5+ years in social media, digital marketing, performance marketing and insights.
• Graduate of Marketing, Journalism, Advertising, Business Administration, Communication Arts or related course.
• High level of interpersonal, analytical and presentation skills.

Aufgaben

• Family Segment Strategic Direction - research target segment and implement segment marketing programs.
• Campaign Development & Management - translate insights into daily digital content and seasonal campaigns.
• Performance Metrics & Evaluation - document projects and provide accurate reports for management.

Kenntnisse

Social media

Digital marketing

Performance marketing

Insights

Analytics

Ausbildung

Marketing degree

Advertising/Communications

Tools

Google Analytics

Facebook Ads

SEO tools

Jobbeschreibung

To successfully develop, implement and manage strategic marketing plans, campaigns, and programs specifically for the family segment to contribute to the overall profitability of mall operations and of the entire organization.

DUTIES & RESPONSIBILITIES

• Family Segment Strategic Direction - scientifically research about the target segment to properly identify and implement effective consumer insight-based segment marketing programs, initiatives and campaigns that would result to significant content creation and flow efficiency; execute strategic segment marketing in accordance with the company’s standards

• Campaign Development & Management - convert segment market insights into daily digital content and seasonal campaigns that would highly engage the family segment and increase their brand love for SM Supermalls; collaborate with Marketing Operations for other insights that would help the campaign development

• Performance Metrics & Evaluation - ensure existing and accomplished projects are properly documented in order; provide the Immediate Head an accurate report for monitoring and updating purpose, and as well as to guide management in decision making.

EXPERIENCE & EDUCATIONAL REQUIREMENTS

• With at least 5 years of experience in social media, digital marketing, performance marketing and insights

• Graduate of Marketing, Journalism, Advertising, Business Administration, Communication Arts or any related course

• High level of interpersonal skills, analytical skills, presentation skills

WORK LOCATION

• Candidates must be willing to be assigned at the Head Office - MOA Square, Pasay City.