Digital Channel Officer

SM Supermalls; Pasay; On-site; PHP 350,000 - 520,000; Full time

Job summary

SM Supermalls is hiring a Digital Channel Officer to assist the Marketing Manager in planning and delivering CRM and WIFI strategies across SM malls to boost loyalty, revenue, and foot traffic.

The role requires a 4-year bachelor's degree and at least 3 years in direct marketing, with skills in CRM, reporting tools, and marketing automation. Willing to be based at Head Office – MOA Square, Pasay City.

Qualifications

• At least 3 years of direct marketing experience including acquisition and retention.
• Bachelor's degree (4-year).
• Proficient with CRM, reporting tools and marketing automation platforms; strong communication and customer‑oriented approach.

Responsibilities

• Support CRM and WiFi strategies across SM Supermalls to drive loyalty and foot traffic.
• Assist Marketing Manager in planning and delivery of digital marketing initiatives (EDM, SMS, Viber).
• Monitor digital performance and optimize campaigns; handle administrative tasks.

Job description

Job Description:

The Digital Channel Officer is responsible to support the Marketing Manager for planning and delivery of CRM & WIFI strategies across SM Supermalls to drive customer loyalty, mall revenue and foot traffic.

DUTIES & RESPONSIBILITIES

• Customer Relationship Management
• Direct marketing electronic marketing (EDM)
• Direct marketing sms & viber
• Digital performance measurement & optimization
• SM Free Wifi
• 3-day sale e-raffle automation
• Cost recovery
• Administrative

EXPERIENCE & EDUCATIONAL REQUIREMENTS

• With at least 3 years of related work experience in direct marketing environment, including acquisition and retention marketing
• Graduate of 4 years bachelor's degree
• Required skills / knowledge: knowledgeable in using CRM, reporting tools, and marketing automation platforms; knowledge of online marketing methods and best practices; an ability to manage marketing projects from ideation to implementation; strong communication skills along with a customer-oriented attitude

WORK LOCATION

• Candidates must be willing to be assigned at the Head Office - MOA Square, Pasay City.