Marketing Officer (Digital Marketing)

SM Supermalls; Manila, Hinoba-an; On-site; PHP 335,000 - 614,000; Full time

Job summary

SM Supermalls is seeking a Marketing Campaign Specialist to support nationwide youth-focused campaigns across digital platforms and on-ground events. You will brainstorm and implement activations, coordinate with Affiliates, Business units, agencies, and tenants, and help create engaging content.

The role requires 3+ years in activation campaigns, a related bachelor's degree, and strong knowledge of social media platforms along with basic design and video skills.

Qualifications

• 3+ years in running on-ground activations/campaigns, creatives and digital marketing.
• Bachelor's degree in Marketing, Advertising, or Communications.
• Knowledgeable in FB, IG, and X; basic Photoshop & Premiere skills; copywriting & negotiation.

Responsibilities

• Supervise digital and on-ground campaigns; coordinate with creative and digital agency, media buying agency, suppliers and tenants.
• Admin support: process cost estimates, create POs, track budgets and monitor promos.
• Document, monitor and update projects; ensure timely delivery and reporting.

Skills

Social media management

Content planning

Negotiation

Copywriting

Media buying

Photography

Video production

Design & layout

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Facebook

Instagram

X (Twitter)

Photoshop

Premiere Pro

Job description

2 - 4 Years

Job Description

To provide support to the team through brainstorming and implementing nationwide campaigns related to youthsegment for both digital and on ground in order to maintain healthy relationship with Affiliates, Business units, andagencies.

DUTIES & RESPONSIBILITIES

• DIGITAL MARKETING ADMINISTRATION - Provide support on digital games, promos,and coverage of events on ground; assist in the creation of digital content andproject briefs for on ground activations; responsible for Social Media Management; branch support opening and coordinationfor digital coverage; coordinate and follow-up with creative anddigital agency, media buying agency,suppliers and tenants for projects; provide ideas in setting new benchmark forsocial media engagement; assist in conceptualizing and producinghighly engaging digital campaign materials(content planning)
• ADMINISTRATIVE SUPPORT - process cost estimate from supplier andcreation of purchase order; create and track budget expenses; process gift certificates request for promosand events; handle the monitoring of promo winnersand make sure prizes are claimed
• PROJECT MANAGEMENT - supervise the digital and on groundcampaigns; coordinate and follow-up with creative anddigital agency, media buying agency,suppliers and tenants for projects; document, monitor and update projects –past, current and future projects

EXPERIENCE & EDUCATIONAL REQUIREMENTS

• With at least 3 years of experience in running on ground activation / campaigns, creatives and digital marketing (Admin. work, content planning, media buying, photography, design & layout, and video production)
• Graduate of Bachelor's Degree in Marketing, Advertising, Communication Arts or any related course
• Knowledgeable in FB, IG, and X; basic photoshop and premiere skills, copy writing, and negotiation skills

WORK LOCATION

• Candidates must be willing to be assigned in the Head Office - MOA Square, Pasay City

SM Supermalls is one of Southeast Asia’s largestmall developers and operators, with 90 malls in the Philippines and 9 in China.It is owned by the publicly listed SM Prime Holdings, Inc., one of the region’slargest integrated property developers.
With an average daily foot traffic of 4.5 millionin the Philippines and 300,000 in China, plus over 20,000 tenant stores, joinus in shaping experiences loved by both employees and the communities we serve.