Family-First Digital & Social Marketing Lead

SM Supermalls (Shopping Center Management Corporation); Pasay; On-site; PHP 850,000 - 1,600,000; Full time

Job summary

SM Supermalls is seeking an experienced marketing professional to lead the family segment strategy, campaigns, and programs at the Head Office in MOA Square, Pasay City. You will translate consumer insights into engaging digital content, drive seasonal campaigns, and provide timely performance reports to support mall operations and overall profitability.

Ideal candidates have 5+ years in social media, digital marketing, and analytics, with a degree in Marketing or related field.

Qualifications

• 5+ years in social media, digital marketing, performance marketing and insights.
• Graduate of Marketing, Journalism, Advertising, Business Administration, Communication Arts or related course.
• High level of interpersonal, analytical and presentation skills.

Responsibilities

• Family Segment Strategic Direction - research target segment and implement segment marketing programs.
• Campaign Development & Management - translate insights into daily digital content and seasonal campaigns.
• Performance Metrics & Evaluation - document projects and provide accurate reports for management.

Skills

Social media

Digital marketing

Performance marketing

Insights

Analytics

Education

Marketing degree

Advertising/Communications

Tools

Google Analytics

Facebook Ads

SEO tools

Job description

SM Supermalls is seeking an experienced marketing professional to lead the family segment strategy, campaigns, and programs at the Head Office in MOA Square, Pasay City. You will translate consumer insights into engaging digital content, drive seasonal campaigns, and provide timely performance reports to support mall operations and overall profitability.

Ideal candidates have 5+ years in social media, digital marketing, and analytics, with a degree in Marketing or related field.